A successful launch from M6 in France and growth at RTL Deutschland helped RTL Group increase its streaming revenues by 41.9% to €185 million in the first half of 2024.
The media group reported a “significantly higher number of paying subscribers, increased prices in Germany and advertising revenue growth at M6+”.
“We have made significant progress in executing our strategy and transforming our businesses by investing, partnering and co-operating more than ever before,” said Thomas Rabe, Chief Executive Officer of RTL Group.
RTL+ increased its viewing hours by almost 50% across all age groups and the company says its on track for profitability within its streaming business by 2026.
As of 30 June 2024, RTL Group served 6.273 million paying subscribers with its streaming services RTL+ in Germany and Hungary and M6+ in France – up 24.8% year on year.
The German streaming service will be integrated into the RTL-owned Bedrock technology platform by 2026.
Since its launch in mid-May 2024, the M6+ app was downloaded 2.2 million times (of which 40 per cent on connected TVs) and is now available on all connected TV devices in France.
Average monthly active users were up 33% to 21.3 million in the first half of 2024, while the number of hours viewed increased by 23 per cent to 322 million.
Source: https://www.broadbandtvnews.com/2024/08/09/rtl-group-grows-streaming-subscribers-25/