Following its success in North Al Batinah, Omantel has brought the "Bisat Al Reeh" to Dhofar Governorate, as part of its participation in Khareef Dhofar, highlighting the beauty and splendor of the Governorate and weaving magnificent stories about the treasures of the governorate.
The Bisat Al Reeh is part of Omantel’s “Towards Dhofar” campaign among other key activities of Omantel’s participation in Khareef Dhofar Festival this year. Omantel’s participation includes ICT event for corporate customers and corporate social responsibility initiatives conducted in association with government institutions and charitable organizations in the governorate, in addition to interactive activities for families and children throughout the festival period.
"Bisat Al Reeh" is a journey that spans the whole of Oman, weaving stories about its scholars, people, topography, geography, cities, villages, its stories and heroes. It also embraces Oman’s history and legends. Bisat Al Reeh is designed to help spectators explore the land and human elements of Oman, as well as learn about the past and the present, so as to take off to a brighter future.
Commenting on the campaign, Shaikha Hamid Al Awfi, Senior Manager of Campaigns Management, said: "We are always delighted to participate in this tourism forum, which attracts thousands of visitors and tourists from across the region, to explore the natural and tourism elements of the Dhofar Governorate. Dhofar Khareef Festival is an ideal platform for Omantel to interact and communicate with all segments of the public.
"Bisat Al Reeh campaign provides information to our audience, helping them gain knowledge of Oman’s ancient past and its astounding present through personalities and events that played an important role in the history of our nation, in addition to exploring the various touristic places in the Sultanate," Shaikha Al Awfi added.
The Bisat Al Reeh campaign kicked off last February in Sohar in North Batinah Governorate, highlighting the most famous aspects of the governorate - fertile plains, marine industries, and heritage elements.
Moving to Dhofar Governorate, the campaign narrates the story of the lost city of "Ubar", an extension of the stories told in Al Batinah Governorate about "Hora Barga" and how people lived in Dhofar mountains. These stories were embodied in a video clip of a popular song with a modern twist, and the name of the "Bisat Al Reeh" campaign was linked to the Khareef season campaign "Towards Dhofar".
Omantel has succeeded, through the integration of its operations, processes, and extensive expertise in the field of communications and digital technology, in establishing its position as a leading telecommunications company within the Sultanate of Oman and beyond. The company's innovative approaches have contributed to providing state-of-the-art solutions to different consumer and business sectors. The company aims to deliver an unparalleled, exceptional experience to its customers and strives to always exceed their expectations. To achieve the objectives of Oman Vision 2040, Omantel invests in emerging technologies and provides cutting-edge ICT solutions, such as cloud solutions, AI, Smart solutions, cybersecurity, and much more, in addition to harnessing its technological capabilities to enhance innovation and leadership in new and advanced technologies.
Source: Press Release