The Esports World Cup Foundation has announced Mastercard as an official partner of this year’s Esports World Cup, the world’s largest gaming festival taking place this summer in Riyadh. Through curating an exciting, one-of-a-kind gaming journey, Mastercard is helping create an accessible and enjoyable experience for all EWC attendees.
The EWC provides an ideal opportunity to showcase Saudi Arabia’s rapidly growing esports industry, highlighting the nation’s progress in developing its digital economy and infrastructure.
Mastercard’s sponsorship will enable enhanced experiences for attendees, including seamless digital payments and the chance to win valuable prizes by competing in a broad selection of rousing challenges. Meanwhile, a dedicated Mastercard booth, located in the Esports Arena, is hosting on-ground activations and meet-and-greets with Saudi esports stars and gaming personalities.
In addition to holding weekly tournaments that put gamers’ skills to the test, Mastercard will also reward game lovers for their passion and enthusiasm for esports with an array of prizes. The technology company will also challenge visitors to demonstrate their teamwork abilities by taking on a novel, exciting game called “Gen Blend,” with the aim being to play and win together.
“Mastercard’s sponsorship is a significant milestone for EWC, supporting our goals and harmonizing with Saudi Vision 2030’s focus on diversity, inclusion, and digital innovation,” said Mohammed Al-Nimer, sales director, EWCF. “We look forward to welcoming a diverse audience of gamers, tech aficionados, and industry professionals to EWC, casting a bright spotlight on the Kingdom’s digital prowess and cultural vibrancy.”
“At Mastercard, we are committed to connecting people to their passions,” said Maria Medvedeva, country manager, Saudi Arabia and Bahrain, Mastercard.
“With Saudi Arabia being home to some of the most skilled and dedicated gamers in the world, we are proud to contribute to the development of the Kingdom’s gaming industry in line with Vision 2030 and in tandem with EWCF. We look forward to further strengthening our long-standing partnership with EWCF to fuel the robust gaming ecosystem in the Kingdom. We look forward to welcoming people from all over the world to EWC.”
The EWC, which began on July 3, has transformed Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the tournament will also feature festival activities that include numerous gaming activities, community tournaments, pop culture celebrations, international experiences, and more.
Source: https://meatechwatch.com/mastercard-supports-saudi-gaming-with-ewc-partnership/