Vodafone has launched new initiative to increase network capacity for all mobile customers, enhancing the ability to view more high-quality short videos, in partnership with Meta.
During an initial three-week test in the UK in April 2024, the pair observed a significant reduction in network traffic for Meta applications on Vodafone’s mobile network.
Meanwhile, Vodafone allocated additional network resources to some of its busiest 4G/5G sites, benefiting all mobile users in high-traffic locations like shopping centres and transport hubs.
According to the companies, the move aims to support the growth of new digital services, ensure critical applications remain free of congestion and save energy.
Vodafone, Chief Network Officer, Alberto Ripepi, said: “Meta’s willingness to optimise the delivery of video for its applications leads the way for a more efficient use of existing network resources. Vodafone and Meta have implemented these optimisations across Vodafone’s European markets and intend to continue collaborating to foster additional efficiencies.”
Meanwhile, Meta also aims to enhance its existing optimisation and efficiency efforts by continuously improving video engineering and infrastructure deployment, the technology giant revealed.
Meta, Vice-President of Network Engineering, Gaya Nagarajan, added: “Our relationship with Vodafone is a long-term partnership, and collaboration on video optimisation is an opportunity to drive innovation and shape the future of the internet.
“We are committed to continuing our collaboration with innovative partners like Vodafone, device manufacturers, equipment vendors and the wider digital ecosystem, to push the boundaries of video optimisation.”