Zain Esports, the gaming arm of Zain Group, a leading provider of innovative technologies and digital lifestyle communications operating in eight markets across the Middle East and Africa has partnered with Riot Games MEA, one of the largest gaming publishers in the world, that will see Riot Games MEA content and licensed tournaments become an integral part of the Zain Esports calendar.
The relationship was inaugurated with the launch party gaming activities of the Middle East server for League of Legends, one of Riot’s most popular games. The event was recently conducted at 15 venues across eight countries in the ME region, with Zain Esports participating in five of them: Kuwait, Saudi Arabia, Bahrain, Jordan, and Iraq. More than 2,000 players participated in the event over two days, which reached over 2 million gaming and esports enthusiasts through the social media channels of Zain Esports, League of Legends Arabia, and over 20 influencers who participated in the events.
This initiative continues Zain Esports’ efforts to connect gamers in the region to exclusive, regionwide events.
Malek Hammoud, Zain Group Chief Investment and Digital Transformation Officer, commented, “This partnership ensures that Zain Esports stays actively involved in enhancing the gaming experience for gamers in the region. We hope to advance this partnership to a point where this telco-publisher collaboration provides an even wider range of services to the gaming ecosystem, aligning with Zain Esports’ objective of becoming a major gaming powerhouse in the region.”
Tariq Al Kfaery, Head of Business Development and Partnerships at Riot Games ME, said “We are thrilled with our partnership with Zain Esports for the launch parties of League of Legends server that took place in multiple countries across the region. This collaboration represents a great milestone in our mission to enhance the gaming experience for our community. Riot Games is committed to providing a seamless and competitive environment for all League of Legends enthusiasts in the region.”
Technical support for this integration was provided by Teal Flamingo Studios, a trusted partner of both Zain and Riot Games.