Telecommunications operator and ICT provider Ooredoo Qatar has announced what it calls its pioneering Clean Energy – Super Hybrid programme.
The programme is designed to revolutionise energy consumption at mobile outdoor sites by diversifying a mix of eco-friendly energy sources, such as solar power and wind energy.
This programme has been tested through a number of proof-of-concepts in 2023 and 2024. It will mainly use solar power during daylight hours while seamlessly switching among other energy sources as needed. This strategy, says Ooredeoo, will gradually reduce carbon dioxide emissions and lower the carbon footprint of mobile sites in Qatar.
Ooredoo says the system has so far proved highly effective and adaptable to Qatar’s unique environmental conditions. In fact Ooredoo plans to implement this green initiative across all its mobile sites by 2026, aiming to save approximately 140 tonnes of CO2 and the equivalent of planting 21,000 trees at every site over 25 years.
The programme also stands to substantially reduce operational costs linked to fuel-reliant towers.
This isn’t the only environmentally focused initiative from Ooredoo in recent weeks. In mid-May it announced an expansion of its partnership with Seashore Group, an e-waste disposal and recycling service provider.
A successful pilot of this initiative was first launched in 2023. It enabled customers to bring their unwanted devices to selected Ooredoo shops, where they were collected by Seashore, with the customer receiving Nojoom Points (based on a loyalty programme) as a reward.
As part of the new agreement Ooredoo Qatar will enhance its e-waste collection, disposal, and recycling processes, while Seashore Group will continue to lend its expertise in responsibly managing waste electrical and electronic equipment (WEEE).
The collaboration will also include a series of e-waste collection drives, employee engagement programmes, and public awareness campaigns.