The new US sports streaming platform jointly run by ESPN, FOX and Warner Bros. Discovery has revealed its brand identity.
“We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports fans outside of the traditional pay TV eco-system can experience an incredible collection of live sports, all in one place,” said Pete Distad, CEO of the JV.
Distad said. “As preparations for the platform continue to accelerate, we are singularly focused on delivering a best-in-class product for our target audience, built from the ground up using the latest technologies to engage and entertain discerning sports fans wanting one-stop access to live games.”
Venu Sports will launch in the US market in the autumn and bring together the combined portfolio of sports services and selected direct-to-consumer services in a single streaming platform.
The news comes in the wake of Comcast’s announcement of a super-bundle that brings together its own Peacock streaming service with Netflix and Apple TV+.
Source: https://www.broadbandtvnews.com/2024/05/17/us-joint-sports-streamer-to-be-known-as-venu-sports/