Broadpeak has confirmed its powering targeted ad insertion on the new TF1+ streaming service with the broadpeak.io Dynamic Ad Insertion service.
TF1+ is the first live addressable TV service that can be monetised at spot level using server-side technology (SSAI) from Broadpeak. The tech company says it marks a significant monetisation milestone in the video streaming industry.
“We are excited to collaborate with Broadpeak and revolutionise targeted advertising on our TF1+ streaming service,” said Francois Xavier Pierrel, chief data and ad-tech officer at TF1. “By harnessing the power of Broadpeak’s advanced SSAI technology, we can deliver personalised advertisements to audiences at scale, boosting our monetisation and creating a more engaging and immersive streaming experience.”
TF1 will be able to use the broadpeak.io Spot2Spot feature, a unique SSAI-based spot level ad replacement service for live video streaming, comprehensive ad tracking, and ad impression analytics to ensure optimal ad monetisation.
TF1 is also simultaneously running the Broadpeak BPK SmartLlib SDK on players to benefit from IAB Open Measurement certified ad tracking. Broadpeak’s ad tracking functionality ensures compliance with Total Video measurement requirements, providing advertisers and agencies with trusted data for effective campaign management. By providing a seamless transition between live video and advertisements, Broadpeak’s SSAI technology ensures an outstanding streaming experience for viewers.
“We are proud to partner with the renowned broadcaster TF1 to drive innovation in the video streaming space,” said Jacques Le Mancq, CEO at Broadpeak. “Our SSAI-based solution empowers TF1 to deliver the most relevant ads to viewers within live advertising breaks, unlocking new revenue streams.”
TF1+ went live on January 8 and is available on the Orange, Bouygues Telecom and SFR platforms, alongside connected devices and TV sets including Google TV, Samsung, LG, Philips, Hisense and Amazon Fire TV.
15,000 hours of content are available, including 200 feature films, 200 TV movies and 200 box sets, featuring such iconic French series HPI and Sam, plus daily soaps and imported series like Vampire Diaries. Flagship shows Star Academy, Quotidien and Plus belle la vie will have dedicated interactive areas offering interactive, immersive experiences with exclusive content.
Source: https://www.broadbandtvnews.com/2024/04/30/broadpeak-to-power-targeted-advertising-on-new-tf1/