YallaHub, a marketplace aggregator and digital distributor, has announced a strategic cooperation with Synergetic, a sustainable, eco-friendly cleaning products brand.
Synergetic offers a range of home-care and self-care products exclusively composed of natural surfactants, which it said ensures they are hypoallergenic and “environmentally friendly”.
According to the brand, it anticipates achieving a monthly turnover of 50,000 AED within a year, with subsequent plans for expansion to Saudi and a launch on various e-commerce platforms.
YallaHub will support the local official distributor, Mayus [FZCO], along with its marketing activities, it was shared.
“While the UAE is just starting to embrace environmental awareness and sustainability, mirroring global trends, our research suggests a significant online demand for home and laundry care goods, presenting a potential entry point for sustainable offerings in this growing market,” said Leo Dovbenko, CEO of YallaHub.
Michael Mariyakhin of Synergetic’s official distributor in the Middle East Mayus, commented: “Partnering with YallaHub unlocks the vast potential of the MENA Home and Laundry Care Market, allowing us to reach a wider audience and contribute to a more sustainable future.”