Viaplay and Talpa network have struck a partnership that will see Talpa’s SBS9 linear TV channel rebranded as Viaplay TV.
From 5 April, the rebranded channel will show selected content from the sport portfolio. Viaplay TV’s first live broadcast will be the second free practice session for the Japanese Grand Prix, featuring superstar Dutch driver Max Verstappen. April’s schedule includes live Premier League football, highlights from the Chinese Grand Prix and live PDC Premier League Darts in Rotterdam headlined by three-time World Champion Michael van Gerwen.
Peter Nørrelund, Viaplay Group EVP and Chief Sports & Business Development Officer: “Talpa Network is a well-established Dutch player with outstanding reach. This partnership will showcase Viaplay’s premium sports portfolio, which is the most attractive and relevant anywhere in the Netherlands, to a broad audience and open up new revenue opportunities. With the new Formula 1 season running at full speed, and a great year of sport ahead, the timing couldn’t be better for Dutch fans.”
The channel will continue to feature Dutch and international series and films from Talpa Network’s extensive entertainment offering. The channel is available to audiences across the Netherlands through all major TV distributors.
Joost Brakel, CEO, Talpa Network: “We are fully committed to our open media strategy and this means that we constantly look in the market for opportunities to collaborate with attractive partners. The partnership with Viaplay Group is illustrative of this, just as we have previously entered into successful alliances with RetailMedia.One and BBC First. We are pleased to be able to offer these immensely popular sports to our viewers.”
Viaplay Group and Talpa Network will share the revenues from the partnership.
All Viaplay sports content shown on Viaplay TV will remain available in full on Viaplay.
Source: https://www.broadbandtvnews.com/2024/04/02/talpa-networks-sbs9-channel-to-rebrand-as-viaplay-tv/