Page 21 - SAMENA Trends - September 2023
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REGIONAL & MEMBERS UPDATES  SAMENA TRENDS


                                             Zain Unveils Marketing Partnership with Red Bull

                                             Mobile


        Continuing its journey to present the best
        service  offerings  to Kuwait’s  biggest
        family  of  subscribers,  Zain  today  unveils
        its  exciting  new  marketing  partnership
        with  Red  Bull  Mobile,  bringing  together
        Zain’s  unmatchable  and  superior telecom
        experience  together  with  the  adventurous
        world of Red Bull. This collaboration is set
        to unlock an incredible world of unlimited
        opportunities, where Zain leverages on its
        leadership  in  telecom and  digital  service
        offerings  on Kuwait’s most powerful 5G   need,  and  a  make-your-own  plan  option   exciting experiences. The two partners are
        network, along with the energy and appeal   where  customers can design  their  own   set  to host  events  and  sports  programs
        of Red  Bull,  the  globally  renowned  brand   unique  plan.  Additionally,  customers  can   in  Kuwait.  Zain  continues  to  stay  ahead
        that  connects  with  young  people.  Zain   enjoy long-term perks like doubling  and   of the  digital  curve,  offering  the  latest
        now offers  specially  designed  plans  to   tripling  benefits  in  the  upcoming  months   innovative  technologies  and  services  to
        meet the needs of youth, while also giving   and  more.  The  new  plans  are  available   customers. Representing Kuwait’s biggest
        them the chance to enjoy Red Bull’s thrilling   from any  of Zain’s  digital  and physical   family of subscribers, the  company is
        events and activities in Kuwait. Under this   channels.  This  collaboration  exceeds  the   always  committed  to  meeting  customer
        exciting partnership, Zain offers a number   traditional  telecom experience,  as  it  not   expectations and serving their aspirations
        of  flexible  options  for  prepaid  voice  and   only brings all-new service offerings to Zain   to provide the best and most unique digital
 Draft
        internet services, including four ready-made   customers, but also gives them the chance   lifestyle experiences.
        plans  designed  to meet  every  customer’s   to be a part of Red Bull’s limitless world of

        Zain Celebrates Summer Vibes with Customers At Al Khiran Mall



        Zain  recently  held  a special  event  at Al   that  coincide  with  the  most celebrated   events and engaging activities that always
        Khairan  mall  to celebrate  the  summer   seasons and vacations in Kuwait. Through   gain popularity with the crowds. Zain has
        season,  sharing  vacation  vibes  with   these  events,  the company  adds  its  own   selected the newly opened Al Khiran mall
        customers and mall visitors by organizing   touch  and  reflects  its  brand  values  (Zain,   for this event due to its unique location at
        many exciting  activities  and  interactive   A Wonderful  World)  to keep  close  to its   the heart of Al Khiran area, where Kuwaitis
        games.  The  event,  through which  Zain   customers and  the  wider community,   usually spend their summer vacation near
        sought to connect with  Kuwait’s biggest   bringing  them  the  best  opportunities   the  waterfront, something  that  was well-
        family  of subscribers, attracted  large   to create  beautiful  memories.  This   aligned with the event’s theme. The event
        crowds of families and youth. Zain always   particular  event  came in  collaboration   featured  many  exciting  activities,  fun
        stays active in the community by organizing   with  Wainkoum, the  local creative  house   games,  and  memorable  experiences  that
        unique events and entertainment programs   known  for  organizing  out-of-the-box  appealed  to  visitors  of all  ages,  opening
                                                                                 up the  space  for them  to compete for
                                                                                 the  chance  to  win  prizes  from Zain.  The
                                                                                 company also distributed summer-themed
                                                                                 giveaways, set up a photo booth, and held
                                                                                 other  fun  activities  that  left  a  wonderful
                                                                                 impression on everyone. Zain takes joy in
                                                                                 interacting  with  its  customers and  being
                                                                                 close to the community by supporting and
                                                                                 organizing a wide variety of entertainment
                                                                                 programs, projects, and more to enrich
                                                                                 the  local tourism scene.  The  company
                                                                                 will  always  be  keen  on bringing  joyful
                                                                                 experiences to the Kuwaiti public to affirm
                                                                                 its role as a leading national company.


                                                                                                   21   SEPTEMBER 2023
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