Page 20 - SAMENA Trends - September 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

services to a wider audience. We look forward to offering Huawei elevated mobile payment experience that combines cutting-edge
users in KSA a seamless and secure digital payment experience." technology with unbeatable convenience. The future of digital
This groundbreaking partnership signifies the relentless pursuit of payments has arrived, and it's powered by HMS and Mobily Pay
excellence in digital payment solutions. As HMS and Mobily Pay ushering in a realm of exciting developments in the world of mobile
join forces, users across Saudi Arabia can eagerly anticipate an finance.

Omantel and Visit Oman Forge Strategic
Partnership to Propel Digital Innovation in Oman's

Tourism and Tech Sectors

VisitOman.om, Oman’s digitally-native B2B inbound tourism portal of Oman's rich cultural offerings and experiences through these
built for the global travel industry, has signed a Memorandum of special offers to loyalty customers. Eng. Aladdin Baitfadhil, Chief
Understanding solidifying a strategic partnership with Omantel, Commercial Officer of Omantel, expressed about this partnership:
the leading provider of integrated telecommunication services in "Our collaboration with Visit Oman marks a new era in customer
the Sultanate of Oman. This alliance will significantly enhance the rewards. It is an unprecedented fusion of technology and tourism,
value proposition of Omantel's loyalty program, Makasib, providing designed to reward our loyal customers and promote local tourism
customers with even more exciting opportunities to redeem their businesses. Our customers are at the heart of everything we do at
points for a variety of tourism and travel related experiences in Omantel, and we are committed to providing them with innovative
Oman. Under this groundbreaking partnership, Visit Oman is set to solutions that enhance their experience. By integrating Makasib
launch a dedicated portal on its platform exclusively for Omantel points into Visit Oman’s platform, we are taking our loyalty program
loyalty customers where Omantel's Makasib points will be integrated to new heights, adding greater value to each point and making
into the Visit Oman booking platform, providing the opportunity for rewards more accessible than ever." Omantel is keen to extend the
loyalty members to redeem live bookings with instant confirmation. benefits of this partnership to its large customer base through a
This streamlined integration will facilitate a seamless redemption variety of communication channels. The company will continue
process for Makasib points, allowing loyalty customers to its dedicated efforts to advocate for the utilization of Makasib
effortlessly use their earned points for an enriched array of Omani points, underscoring the value of customer rewards and loyalty in
travel services and products curated by Visit Oman. The Visit Oman its journey towards a connected future. The partnership with Visit
portal will feature unique rewards and special offers extended by Oman reaffirms Omantel's commitment to continually enhance
local SMEs in the Oman tourism sector. This exciting initiative aims the value it offers to its customers and stakeholders and propel
to foster growth and innovation among local businesses bolstering Oman further into the digital future. Adding to the excitement
their development and promoting Oman’s emerging tourism SME surrounding this partnership, Mr. Shabib Al Maamari, Managing
ecosystem on a national scale. Joint promotional activities will Director of Visit Oman, expressed his delight in a statement: "We
further enhance awareness and engagement surrounding the are truly proud to partner with Omantel, a company that shares our
utilization of Makasib points and further enhance the visibility vision of facilitating unforgettable experiences. This integration of
Makasib points into our platform signifies a major advancement
in our service delivery, offering an innovative way for Omantel's
loyal customers to experience the best of what Oman has to
offer." He further stated, "By providing a dedicated platform for the
redemption of rewards from local SMEs, we are not only creating
unique opportunities for Omantel's customers but also bolstering
the growth of our local economy. Our partnership with Omantel is
a testament to our commitment to drive technological innovation
within the tourism sector and support Oman's journey towards a
digital future." The partnership underlines Visit Oman’s ongoing
commitment to drive digital innovation in Oman's tourism sector
and brings Oman's rich tourism offerings to Omantel customers'
fingertips through a shared vision of fostering domestic tourism
and empowering local SMEs. Shk. Talal Al Mamari, Chief Executive
Officer of Omantel, and Dr. Hashil Al Mahrouqi, Chief Executive
Officer of Omran Group, were both present at the significant signing,
highlighting the collective commitment of key stakeholders in this
landmark collaboration.

20 SEPTEMBER 2023