Page 32 - SAMENA Trends - September-October 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Enhanced Customer Experience & Managed Service Capabilities at the
Core of etisalat by e&’s Newly Launched E-Care Program

Etisalat UAE, branded as etisalat by e&, has announced the launch
of the E-care program, that will efficiently support customers
through a range of end-to-end bespoke managed network and
infrastructure solutions. etisalat by e& will elevate the customer
experience and operational agility by enhancing its in-house
capabilities and joining forces with key technology players to deliver
maximum benefits. In recent years, the subscription adoption rate
for managed services has increased as businesses shift to a more
reliable and professionally managed service solution. As part of
the E-care program, etisalat by e& is investing heavily in enhancing
its technology platforms, team skillsets, and partner ecosystem.
Having always channeled its efforts towards managing and
fulfilling customer expectations, its new approach of designing and
deploying innovative and integrated solutions will help customers
in building a robust infrastructure leading to sustainable growth
with the expertly-designed and professionally managed new
service offering, etisalat by e& supports customers by reducing
the total cost of ownership, allowing them to focus on their core
business and sustainable growth. Hamad Mohamed Al Marzooqi,
Senior Vice President of Pre-Sales and Business Operations, aims to accelerate growth through the creation of a resilient
etisalat by e& said: “At etisalat by e& we are on a mission to deliver business model representing the Group’s main business pillars.
outstanding customer experiences at all times. With the E-care The telecoms business currently continues to be led by etisalat by
program, we are revamping our end-to-end managed network and e& in e&’s home market and by e& international in the subsidiaries
infrastructure services to cater to our customers' evolving needs. outside of the UAE, upholding the Group’s rich telecoms heritage,
One of the key building blocks of the E-care program is to create bolstering the strong telecoms network and maximizing value
unique value propositions for our customers through our in-house for the Group’s various customer segments. Ramping up the
capabilities supported by a robust partner ecosystem. We look digital services for individual customers to elevate their digital-
forward to rolling out the E-care program that will strengthen our first lifestyle, e& life brings next-generation technologies through
managed services offering as we stay committed to delivering smart connectivity platforms in entertainment, retail and financial
strong value for our customers and continue to be their trusted technology. To enable the digital transformation of governments,
partner.” E-care program fortifies the managed services offering of large-scale enterprises and corporates, e& enterprise focuses on
etisalat by e& by providing bespoke end-to-end managed network maximizing value through its end-to-end solutions in cybersecurity,
and infrastructure operations covering customers’ infrastructure cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as
from hardware to software, networking, new solutions acquisition well as deploying mega projects. e& capital allows the Group to
and setup, and support services. Etisalat Group has changed its focus its efforts on driving new mergers and acquisitions while
brand identity to e&, effective from 23 February 2022. Its strategy maximizing shareholder value and strengthening global presence.

etisalat by e& Injects Investment to Expand Capacity of Cell Towers in

Egypt

Hazem Metwally, CEO of Etisalat by e&, said that the company
has a total of 9,000 cell towers across Egypt, after adding about
650 new base stations this year, noting that a capacity expansion
is carried out annually for all stations with investments ranging
between EGP 4–5bn. This came during the company’s annual
press conference, on the sidelines of the 42nd edition of the
GITEX Global exhibition and conference, which was held from
10 to 14 October. Metwally stressed that the 4G technology
has caused a great leap during the last stage in upgrading the
communications service. He pointed out that the 4G is the latest
boom in the telecommunications sector in Egypt, and the company
continues to support its services to meet the growing customer
requirements, noting that the company is also ready to operate the
32 SEPTEMBER-OCTOBER 2022