Page 31 - SAMENA Trends - September-October 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

NAFIS will enable etisalat by e& to ramp plement such initiatives and programmes training programmes made available by
up efforts in providing new job opportuni- within their organizations. As part of the etisalat by e& for UAE National employees
ties across our departments, mainly in the initiative, new employees will undergo a 33- such as the AI Graduate Program as well
sales, customer service, technology and day training program comprising product as courses focused on the professional de-
IT departments. We plan to appoint 100 and soft skills training, mainly training them velopment of the youth who are leaders of
UAE nationals in these areas, making them on the sales framework, transaction sys- the future. Already, 100 graduates were re-
brand ambassadors. This will also include tem and interaction guide, whilst upgrading cruited for the AI Graduate Program as part
empowering new employees with training their business know-how and knowledge of of the activities lined up in preparation for
and upgrading their skills and knowledge, various products and services. Earlier this the completion of 50 years of e& (formerly
chiefly through our partnerships with glob- year, etisalat by e& concluded an MoU with known as Etisalat Group). These graduates
ally renowned universities so that we can the Ruler’s Court from the Al Dhafra region were also trained in affiliate programmes
meet the varying requirements of the de- with an objective to provide job opportuni- related to customer service, finance, sales
partments and prepare them for the future.” ties for more than 100 Emiratis across call and business that was offered by e& enter-
The collaboration between etisalat by e& centers, preparing them to become tomor- prise, a specialist business pillar of e&. The
and NAFIS includes supporting initiatives row’s leaders. Moreover, etisalat by e& has IQRAA platform, the first-of-its-kind AI-pow-
and programmes aimed at encouraging achieved one of the highest Emiratization ered educational mobile application, will
UAE nationals to work in the private sector rates in the country, reaching a 51 per cent also provide a comprehensive and distinct
and enjoy the benefits that will serve their talent pool of UAE nationals. It is one of the set of educational content. It is the first
long-term professional interests. etisalat by first companies to encourage and empow- platform in the region to integrate block-
e& is also committed to encouraging other er Emirati women in the ICT sector, with 76 chain technology into human resource op-
private sector partners to participate and per cent of total female employees com- erations.
register with the NAFIS program and im- prising UAE Nationals. There are several

e& and SES Join Forces to Offer One-Hop Connectivity to Microsoft Azure

The Carrier and Wholesale Services (C&WS) constellation – O3b mPOWER – which regardless of where they are located,"
division of e& (formerly known as Etisalat aims to deliver high-speed connectivity said William Chappell, Vice President of
Group) recently announced its partnership services from tens of megabits to multiple Azure Global, Microsoft. “This partnership
with Microsoft and SES to host the co- gigabits per second to one site. The one- is an important milestone in providing
located SES O3b mPOWER and Microsoft hop connectivity to Azure Cloud and SES’s customers with the ability to optimize
ground station at Ras Al Khaimah. The first satellite network also enables simplicity, business operations in a flexible and agile
O3b mPOWER ground station in the region flexibility but also minimizes any network manner while accessing connectivity to the
will facilitate one-hop connectivity to the latency delays. The ground station at Ras cloud from remote sites via satellites and
cloud from remote sites so that customers Al Khaimah is one of the eight initial O3b leveraging e&’s global network with space
can optimize their global business mPOWER gateway sites which will support coverage. e& will capitalize on the success
operations smoothly. The partnership will both customer data services and the TTC of O3b mPOWER satellites to deliver fiber-
also enable companies - regardless of their (Telemetry, Tracking and Control) control of like connectivity to meet growing customer
location - to accelerate their digitalization the satellite system. “SES’s O3b mPOWER demands globally,” said Nabil Baccouche,
plans while unlocking more value for the satellite services will enhance cloud- Group Chief Carrier & Wholesale Officer, e&.
businesses. This trio partnership will mean enabled capability to meet critical industry “Through this partnership, our international
that e& network services can be easily connectivity needs with greater resiliency customers will have access to cloud-based
connected and extended via SES’s second- and enable users in e&’s customer base to services and platforms regardless of their
generation medium earth orbit (MEO) benefit from enabling Cloud applications location.” John-Paul Hemingway, Chief
Strategy & Product Officer of SES, said,
“These are exciting times as the extended
relationship with e& will enable all three
companies to take another step towards
delivering high-performance, low-latency
networks virtually anywhere. Regardless
of their remote locations, customers
worldwide will be able to access and
experience cloud-based applications
seamlessly. Our ground-breaking O3b
mPOWER system will provide new levels of
cloud-scale satellite connectivity, intelligent
automation and managed services and
support digitalization across a wide range
of sectors.”
31 SEPTEMBER-OCTOBER 2022