Page 26 - SAMENA Trends - October 2019

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Etisalat Enabling the Future of Retail at GITEX Technology Week

Etisalat demonstrated the retail spaces
of tomorrow at GITEX Technology Week
with innovative and transformative
showcases that can be enabled on
the 5G network paving the way for
future growth highlighting how smart
technologies are becoming an integral
part of the industry. During this year’s
edition, the demonstrations were intuitive
and intelligent featuring technologies
like technologies like AI, IoT, RFID, NFC,
autonomous and robotics. The intelligent
retail experience would help visitors
witness the evolution of retail and at the
same time experience a connected store.
Now with the 5G network, it will become a
critical enabler of these futuristic use cases
opening up a world of opportunities for the
retail sector. This year at GITEX, retail has
showcases including AI assisted shopping, based solution ItemPiQ showcases highly fashionistas, the new connected fashion
connected fashion, IoT self-checkout, efficient order processing solutions for concept is framed in a realistic look and
autonomous vehicles, robotics and single items and is designed for repeated, feel with visitors being able to interact with
advanced payment solutions. The Neolix reliable picking of a wide range of items ‘Furhat’ the robot who will assist you in
self-driving delivery vehicle helps track via to fulfil fast delivery of orders at low your complete shopping experience, the
an app and simply use their smartphone operating costs. The AI powered robotic zone also consists of dynamic displays
to access items once the vehicle arrives. checkout assistant picks items at the and interactive experiences, personalized
Moby Mart is staff-less and can be put checkout counter and identify each item shopping, product customization, offline
anywhere: from a small village, to the city being picked along with the price. At the pickup for online purchased orders. The
centers, to airports, office building, etc. same time there is another autonomous retail area will also attract the foodies, with
VICKI is an IOT self-checkout solution checkout that dismisses barcodes and displays from ‘Natufia Kitchen Garden’,
for retail understanding her customers’ recognizes the products immediately. originally designed for Michelin star chefs
habits, preferences and even questions. There is also a lot analytics on the stand is an environmental friendly concept
Caper, the autonomous shopping cart is a with technologies conducting real time face encouraging chefs to grow their own herbs
self-service checkout on wheels that can and body analysis. The advanced payment and vegetables right in their kitchen. The
with the help of built-in sensors, identify demonstration of the biocompatible NFC fully automated bread-making machine
every item that a customer puts into it. implant is a unique showcase completing ‘Breadbot’, worlds first smoothie vending
The complete shopping experience in the the intelligent shopping experience using machine ‘Alberts Robotic Smoothie
retail area is AI-assisted utilizing state the microchip implanted in the hand. Station’, and a disruptive coffee experience
of the art facial recognition systems to Imagine a seamless digital interaction with ‘Robotic Barista’ are the other
identify specific users. Swisslog’s robot- for everyday transactions. For the attractions on the stand.

Etisalat Focuses on Health and Empowers ‘People of Determination’ with
Smart Mobility Solutions at GITEX 2019

Etisalat this year at GITEX Technology equivalent for wheelchairs, made its world communication for individuals with speech
Week had a major focus on smart solutions premiere at Etisalat’s stand. This unique disability. This wireless glove contains a
that focus on health and also empower the smart mobility showcase is in line with number of motion and position sensors that
‘People of Determination’ harnessing the its long-established corporate social gives feedback to a smartphone app using
power of 5G and innovative technologies responsibility (CSR) strategy of extending machine learning giving users complete
like AI, robotics and IoT to improve their its reach, offers and services across the control over sign language libraries. Dr.
mobility, independence and ultimately community. BrightSign, created by Hadeel Ahmed bin Ali, Group Senior Vice President,
their lives. WheeM-i (Wheelchairs Mobility Ayoub, a Saudi tech innovator and inventor Corporate Communications, Etisalat, said:
Interface), a bicycle-sharing system uses assistive technology to facilitate “Our commitment to CSR has always

26 OCTOBER 2019