Page 30 - SAMENA Trends - October 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Sudatel Telecom Group (STG) and Etisalat’s Emirates

Data Clearing House (EDCH) Announced Soft Launch
of Their A2P Messaging Initiative in Sudatel

STG’s (Sudatel Telecom Group) ambition experience and ensure that their critical providers do aggregation and demand
for this partnership is to maximize benefits messages from banks and other vital exclusivity” “Nasser Salim, General
for their subscribers and also take this services are delivered on time every time. Manager of EDCH, said: “STG and EDCH
market disrupting business model to their So we believe through this partnership aspire to take this partnership in A2P
other operating countries too. The menace solution we can identify grey routes, messaging to further heights in creating
of routing international SMS as local by monetize every message that is terminated a unique model for that region. We believe
aggregators is real which has led to huge in our network giving us competitive that our optimized and bespoke solution
losses to MNOs as their network resources advantage and regulatory compliance. We which is already disrupting the messaging
are utilized for free or at low charging rates also wish to negate spam being sent to industry is offering complete transparency
whereas aggregators make huge profits. our subscribers from illegitimate sources in operations, billing and reporting. Another
With EDCH’s SMS Monetization solution which impacts customer-experience” advantage is that we do not demand
this is checked and MNOs start generating “We believe our partnership with EDCH exclusivity and neither do aggregation
visible incremental revenue. Mohammad El for messaging protection is based on the creating the no-conflict of interest with
Fatih, Chief Commercial Officer of Sudatel trusted relationship we already cherish in Mobile operators.
said: “We wish to lead our markets by International roaming clearing. There is
giving our subscribers a cutting-edge no conflict of interest too as all other A2P

VIVA Successfully Launches 5G Connectivity for
Enterprise

VIVA, a world-class digital leader providing innovative services and era, the Dedicated Access will be a typical application scenario. I
platforms to customers and enabling the digital transformation believe the services will promote the commercial and social value
in Kuwait, and a subsidiary of STC Group, announced the of 5G. In the future, we will continue to enhance our portfolios
successful launch of the first “5G Connectivity” services in the so that to enable state-of-art ICT solutions for local enterprises,
Middle East for Enterprises across Kuwait. After leading the 5G hence we were eager to participate at GITEX Technology Week
network commercialization and nation-wide coverage in the to showcase our developed products and services.” Ms. Anowd
Kuwait, VIVA has been focusing on providing the latest and best Muthaib, General Manager of Enterprise Marketing, represented
business solutions based on 5G technology to enable national VIVA at the 39th GITEX Technology Week held in Dubai, where
ICT Transformation across the country. The initiatives aim at she has showcased VIVA’s significant growth in the B2B sector,
tackling the challenges to access fast and flexible deployment, focusing on innovative enterprise technology solutions and
high reliability and low latency connectivity for enterprises in services that help both SMEs and large enterprises in developing
the Kuwaiti market. By leveraging VIVA’s leading infrastructure, their projects in line with the ICT Transformation process across
“5G Connectivity” services will open a new era for Enterprise the nation.
connection and ICT solutions in Kuwait. The “5G Connectivity”
includes a series of products, such as “Dedicated Data Access”,
“Dedicated Internet Access”, and on demand services like CCTV,
Cloud PBX, which allows enterprises to have access to P2P and
robust Internet with best experience and guaranteed bandwidth,
that compliments fiber connectivity. Eng. Maziad bin Naser Al-
Harbi, VIVA’s CEO stated: “We are proud to launch “5G Connectivity”
which is a service that enables enterprises to focus on growth
of their business rather than worrying about connectivity.
Thanks to our strong and leading 5G stance in the market, “5G
Connectivity” will facilitate enterprise lease lines deployment and
daily maintenance while ensuring an uninterrupted and enhanced
experience. It will also provide the agile and scalable connectivity
according to the enterprises’ needs and requirements. In the 5G

30 OCTOBER 2019