Page 24 - SAMENA Trends - October 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Etisalat Digital and DMCC Partner to Transform

Dubai’s JLT to the First 5G Powered Smart District

Etisalat Digital partnered with DMCC - the completely transform how we respond to seamless, efficient and safe experience for
world’s flagship Free Zone and Government the needs of the community. The smart its members, residents and visitors. Both
of Dubai Authority on commodities trade solutions planned will accelerate our entities will work together to empower
and enterprise – to transform Jumeirah sustainability drive and increase safety, the community, reduce environmental
Lakes Towers (JLT) into an innovative reduce health risks, lower pollution, boost footprint, provide smart solutions to
smart and sustainable district, powered by social connectedness and ultimately, improve infrastructure and transportation
the 5G network. Both organizations have deliver a cleaner and more sustainable and deliver efficient public utilities,” said
committed to the comprehensive roll out environment for all,” she added. Etisalat Salvador Anglada, Group Chief Business
of smart services across one of Dubai’s Digital will roll out smart devices, services Officer, Etisalat. “This smart city project is
most popular residential communities and and platforms to drive efficiencies across in line with Etisalat’s vision of ‘Driving the
business districts. Scheduled to start later public amenities, energy consumption, Digital Future to empower societies’ and
this month, innovation-led initiatives aim asset and building management. Etisalat commitment to support the government’s
to make the DMCC, and JLT community, the Digital will also provide smart solutions vision as well as the development of
first smart and sustainable district of its related to parking, street lighting, air smart technologies across the UAE,” he
kind in the region. DMCC’s partnership with quality, noise pollution, environmental added. DMCC’s long-term Smart and
Etisalat Digital falls in line with the vision performance and traffic monitoring. Sustainable District Strategy focuses on
of His Highness Sheikh Mohammed bin “Etisalat Digital’s strategic partnership with three core pillars: operational efficiency,
Rashid Al Maktoum, the Vice President and DMCC will transform the JLT community customer centricity and sustainability.
Prime Minister of the United Arab Emirates to become the first 5G powered smart Project updates will be communicated to
and Ruler of Dubai and Smart Dubai district in the region, making it a more stakeholders by DMCC in due course.
2021 strategy, for Dubai to become the
happiest city on earth. ”This is an exciting
announcement and one that will come
as welcome news to everyone connected
to DMCC, the Jumeirah Lakes Towers
community and the emirate of Dubai as
a whole. DMCC’s Smart and Sustainable
District Strategy is about the intelligent
application of data and technology to
deliver a better quality of life for thousands
of residents and companies in Jumeirah
Lakes Towers,” said Feryal Ahmadi, Chief
Operating Officer, DMCC. “With Etisalat
Digital’s support, DMCC will introduce
a new wave of innovation to Dubai, and

Etisalat 9M Profit Up 2.1%

Etisalat Group of the United Arab Emirates profit amounted to AED2.3 billion. The demonstrates our agility in adapting to
(UAE) has reported revenues of AED38.8 group claimed 148 million subscribers the rapid changes in the telecom industry;
billion (USD10.6 billion) for the first nine across its operations in the Middle East, we have channeled our efforts towards
months of 2019, while net profit rose 2.1% Africa and Asia, up 5% year-on-year. The leading the digital transformation with the
year-on-year to AED6.7 billion. EBITDA total included 12.4 million customers successful rollout of 5G networks while
for the nine-month period climbed 2.0% in its domestic market. Saleh Abdullah equipping our operations with the next
to AED20.1 billion. Sales for the third Al Abdooli, CEO of Etisalat Group, said: generation of technologies like AI and
quarter stood at AED13.0 billion while net ‘Etisalat’s performance in the third quarter robotics.’

24 OCTOBER 2019