Page 56 - SAMENA Trends - November-December 2021

ARTICLE SAMENA TRENDS

ARTICLE

B2B Solutions for Future Readiness: Surviving in the Era

of Change

The only constant in life is change. Nothing has rung more true
to that than the recent years, largely in part due to the COVID-19
pandemic. The pandemic has plunged the world into one of its
worst global recessions. And while it seems that the business
landscape is changing faster than ever before, the rise in
digitalization has long been hinting at the urgency for businesses
to prepare for the future.

Within the last decade, the emphasis on
being future-ready has shifted to coincide
with the rise in digitalization. From
automation, big data to artificial intelligence

(AI) technology, businesses that embraced
digitalization are better equipped to deal
with the potential challenges of the future.

Without collaboration, an advanced and consistently developing
marketplace would be an impossibility. Companies across
industries rely on the products, services and capabilities produced
by other organizations to accomplish tasks that are as challenging
as maintaining cloud infrastructure or as ubiquitous as receiving
shipments. Changing consumer needs, combined with shifting
workforce expectations, are altering the competitive landscape
and dictating the transformation of existing company operating
models for the companies. These companies are facing wholesale
change—from defining how technology reinvents entire functions
Amr Eid to how the organization manages new workforce models to unlock
CEO and Board Member value with cross-industry ecosystems.
OmniClouds
As the Covid-19 crisis has demonstrated, businesses can't predict
the future entirely. Growing a business often requires keeping up
with the latest industry trends, including technology. Digitization,
connectivity, and virtualization are bringing revolutionary new op-
portunities to companies and taking them beyond all the tradi-
tional limits. Moreover, the global economic upheaval has impact-
ed companies across the globe and shown that no business or

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