Page 20 - SAMENA Trends - November-December 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

for project and investment leaders. In demonstrates our desire to harness the of this socially useful action, by allowing
addition, Orange Jordan and the Ministry of positive force of digital innovation. Alioune beneficiaries without access to digital
Youth have agreed to establish an Orange Ndiaye, Chairman and CEO of Orange tools to reconnect with the professional
Digital Center club at Zarqa Youth Club, as Middle East and Africa, said: “I am very world: the start of a beautiful journey
well as another Orange Digital Center Club proud to inaugurate the eighth Orange which, through development of technical
in cooperation with the Jordanian German Digital Center in Amman today. This new skills and by the complementarity of
University, thus completing the education Orange Digital Center is part of a network the devices deployed, goes as far as the
system for give as many people as possible of 32 Orange Digital Centers which will be creation of companies. “Thierry Marigny,
access to new technologies and help them deployed not only in Africa and the Middle CEO of Orange Jordan commented:
take full advantage of these technologies. East, but also in Europe. The main objective “Being here today is a testament to our
Working in a network, the Orange Digital is to democratize access to digital commitment to our role as a responsible
Centers allow the sharing of experiences technology for young people – graduates digital leader and partner of the Kingdom
and expertise between countries and or not – by giving them access to the latest in the digital transformation. The programs
offer a simple and inclusive approach to technological trends to strengthen their that we implement with the support of
improve the employability of young people, employability and prepare them for the our partners help us achieve our goals by
encourage innovative entrepreneurship jobs of tomorrow. Bernhard Kampmann, empowering young people and giving them
and promote the local digital ecosystem. Ambassador of the Federal Republic of keys to improve their digital skills in order
Orange and the German Development Germany to Jordan Remarks: “The Orange to support their employability chances
Cooperation are working together Digital Center contributes to Jordan’s and contribute to the entrepreneurial
within the framework of a development digital transformation while creating local ecosystem. in Jordan. Orange is present in
partnership within the developed program, employment opportunities for young 18 countries in Africa and the Middle East
which the Deutsche Gesellschaft für people. It shows the commitment of and had more than 130 million customers
Internationale Zusammenarbeit (GIZ) Germany and Europe to promote inclusive as of September 30, 2021. With 5.8 billion
GmbH is implementing on behalf of the and human-centered digitization around euros in sales in 2020, Orange MEA is
German Federal Ministry for Economic the world. Elizabeth Tchoungui, Executive the leading hub for growth of the Orange
Cooperation and of Development (BMZ). Director CSR, Diversity and Sponsorship group. Orange Money, its flagship mobile
The objective is to realize their common of Orange, Vice-President of the Orange money transfer and financial services
vision, to promote the employability of Foundation adds: “This major project is offer, is available in 17 countries and has
young people while supporting sustainable a key step in our social responsibility for more than 50 million customers. Orange,
growth and the digital transformation of digital inclusion, in particular for young a multi-service operator, a key partner in
the country. The program also works to people and women. The Solidarity Fablab, digital transformation, brings its expertise
advance gender equality and inclusion the flagship program of the Orange to support the development of new digital
by promoting the access of women and Foundation, is an essential building block services in the Middle East and Africa.
girls to ICT jobs. Using digital technology,
this program focuses on the following
sustainable development goals, in line
with the United Nations 2030 Agenda
for Sustainable Development: (4) quality
education, (5) gender equality, (8) decent
work and economic growth, (9) industry,
innovation and infrastructure, (10)
reducing inequalities and (17) partnerships
for goals. Stéphane Richard, Chairman
and CEO of Orange, says: “Orange acts
as a responsible company in all of its
activities. This sense of responsibility is
a central value that has been placed at
the heart of the Group’s strategic plan,
Engage 2025. In order to promote digital
services as a vector of inclusion and to
make them accessible to as many people
as possible, we want to open an Orange
Digital Center in all the countries where we
are present by 2025. This ambition clearly

20 NOV-DEC 2021