Page 18 - SAMENA Trends - November-December 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Etisalat Group Named ‘Best Middle Eastern Wholesale Carrier’ at Global

Carrier Awards 2021

Etisalat Group announced that it was recognized as the ‘Best to receive this award which highlights Etisalat’s core international
Middle Eastern Wholesale Carrier’ at the Global Carrier Awards network capabilities, reach and commitment to quality as well as
2021. The Global Carrier Awards are the most prestigious awards its strong fundamentals, a well-developed infrastructure, and a
program in wholesale telecoms. This year, the awards ceremony global network of partnerships. This recognition is also largely due
took place in London alongside Capacity Europe: as a live, in- to the trust put in us by our valued customers and loyal partners to
person event. Etisalat Group is the leading wholesale service deliver the highest quality and innovative international services."
provider operating a global network and advanced wholesale data Etisalat Group’s C&WS has extensively invested in a state of
center facilities. The extended portfolio of premium services such the art technology and infrastructure that enables the digital
as voice, data, roaming, mobile services, including messaging transformation journey, with a focus on customer experience with
and satellite services. Commenting on the award, Ali Amiri, Group self-service interface provisioning the service with zero touch.
Chief Carrier & Wholesale (C&WS), Etisalat, said: “We are honored Etisalat Group inaugurated a third SmartHub facility in Dubai in 2021
as well as signed the Africa-1 submarine cable. Etisalat Group’s
infrastructure is optimized for various wholesale customers with
a special focus on the requirements of hyper-scalers and other
players that are looking for ecosystems that best suit their edge
node connectivity requirements. Etisalat Group also invested in
network virtualization to enable connectivity and services in no
time using Bandwidth-on-Demand (BoD) and Software-defined
Wide Area Network (SDWAN) platforms. The communications
platforms such as CPaaS and UCaaS are Etisalat’s new logical
evolvement for voice and messaging service, enabling its valued
partners to address their digital needs. This milestone positions
Etisalat Group as one of the biggest diversified carriers in the
MENA region.

Etisalat Scoops Three Awards at ADDA ICT Leaders Meeting

Etisalat announced that it was recognized for its unwavering
commitment to Abu Dhabi's digital transformation journey at the
Abu Dhabi Digital Authority ICT Leaders Meeting. Organized by the
Department of Government Support (DGS), represented by Abu
Dhabi Digital Authority (ADDA), the ADDA ICT Leaders Meeting
saw industry leaders and private sector representatives gather at
the Abu Dhabi National Exhibition Centre to discuss the strategic
pillars of Abu Dhabi Digital agenda, and shed light on ADDA's
planned initiatives and engagements for 2022. H.E. Dr. Mohamed
Abdelhameed Al Askar, Director General of the Abu Dhabi Digital
Authority, presented the 'Government Services' award to Masood
M Sharif Mahmood, CEO, Etisalat UAE. The award recognizes an
entity for establishing a seamless, hassle free and personalized
experience across channels. Abdulla Ebrahim Al Ahmed, Senior
Vice President, Government Sales at Etisalat, received two awards
on behalf of Etisalat. The 'Information Security' accolade honors
an entity that safeguards government digital infrastructure,
systems and data. The 'Shared Government Solutions' award ‘Driving the Digital Future to Empower Societies’. The acceleration
acknowledges an organization’s commitment to drive synergies of digital transformation is at the core of Etisalat’s strategy as it
and create incremental value from joint initiatives across transitions from a traditional telecom operator to an integrated
government entities. Etisalat has made great strides over the ICT and digital solution provider. Etisalat is currently leveraging
past few decades in the digitalization of services across different its wide range of digital technologies and services and powering a
sectors such as education, business, and entertainment, to great digital-first experience to encourage digital adoption by its
drive the UAE's digital transformation. The UAE leadership is the customers. Its own digital transformation is enabling the Group to
inspiration and motivation behind every success that Etisalat execute its strategy, and is facilitating a paradigm shift to a new
has had on its own journey, remaining committed to its vision of operating model that nurtures innovation and agility

18 NOV-DEC 2021