Page 54 - SAMENA Trends - March-April 2023

ARTICLE SAMENA TRENDS

In this highly penetrated and challenging
market, the digital ecosystem is gaining
momentum through partnerships between
the Kuwaiti Government and telco operators
to collaborate with hyperscalers such as
Google Cloud. The Kuwaiti Government
formed its strategic alliance with Google
Cloud to roll out a comprehensive
digital transformation roadmap across
governmental entities and key state-owned
enterprises. More recently, the Kuwaiti
Government partnered with Apple to launch
its Apple Pay service in Kuwait, in line with
the country’s strategy.
stc is focused on capturing this opportunity
and leading the digital transformation in
Kuwait. By completing a transformation
journey that started in 2019 with the
strategy AHEAD, in 2022 stc has defined a
new 3 year Corporate Strategy “LEAD” with
the ambition of propelling the company on
its path to market leadership in Kuwait. The
acquisition of e-Portal, top local player in
ICT services, in 2022 has meant a major
milestone on achieving this leadership
position and since Q3 2022 stc is the telco
leader in revenue share in Kuwait.

Throughout the past couple of years, stc
successfully optimized its operations, 5G (standalone 5G), offering improved has meant a major milestone and boosted
invested in developing the largest 5G customer experience in terms of download stc capabilities to capture this growth
network in Kuwait and enhanced its speed and latency, and enabling a broader opportunity.
digital customer journeys by revamping range of use cases.
the frontend BSS system and the digital Accelerate innovation by leveraging stc
touchpoints to provide its customers with stc aims to LEAD the Kuwait telco and ICT Group capabilities, non-telco partners and
an unrivalled experience. stc was also the market by offering innovative services, Kuwait startup ecosystem. Going beyond
first operator in Kuwait to launch the full growing priority segments and deploying the core by relying on the stc Group new
an efficient and digital operating model. operating model, specialized subsidiaries
and their capabilities, enlarging the
LEAD strategy is built upon 4 strategic partnership ecosystem and exploring
pillars: nascent ideas will allow stc to enrich the
Lift the core by capturing growth product portfolio, excel the customer
opportunities across youth, high-value experience and differentiate from the
expat and SME segments. This strategy competitors.
is based on a more granular end enriched
stc aims to LEAD the Kuwait customer segmentation that allows stc Deploy an efficient and digital operating
telco and ICT market to better serve their customer needs and model that is fit for a sustainable growth
by offering innovative identify the buckets of growth within the Moving forward with a nimble and digital
core business.
operating model with a relentless focus on
services, growing priority improving customer experience, delivering
segments and deploying Expand ICT business in scale and scope cost efficiency and profitability. A revamped
and position stc as professional services
operating model aimed at developing stc
an efficient and digital provider by capturing the potential of employee’s potential, attracting top talent
operating model. the Enterprise market across sectors by while preserving the culture, all aligned with
offering integrated communications and the best corporate sustainability practices.
IT solutions. The acquisition of e-Portal

54 MARCH-APRIL 2023