Page 53 - SAMENA Trends - March-April 2023

ARTICLE SAMENA TRENDS

ARTICLE

stc Aims to LEAD the Kuwait Telco and ICT Market

The Kuwaiti telecom market, known for its pioneering and highly
developed 5G infrastructure market, boasts 100% coverage in
populated areas, substantial data consumption exceeding 60
GB per user per month, and a developing digital ecosystem
encompassing both consumer (devices, fintech, gaming, video,
insurance) and enterprise ICT services (cloud, IoT, security and
managed services).

Kuwait is considered the most competitive telecom market in the
GCC region, featuring three global players, each contending for
around 1/3 of the market, along with a new MVNO that has been
operational since 2022. This highly competitive scenario results in
a challenging market characterized by intensive price competition
and inflationary cost pressures that influence profitability for all
players.
Throughout the past couple of years, stc
successfully optimized its operations,

invested in developing the largest 5G
network in Kuwait and enhanced its
digital customer journeys by revamping
the frontend BSS system and the digital
touchpoints to provide its customers with
an unrivalled experience. stc was also the
first operator in Kuwait to launch the full
5G (standalone 5G), offering improved Miguel Rodriguez
customer experience in terms of download General Manager - Corporate Strategy &

speed and latency, and enabling a broader Planning
range of use cases. stc Kuwait

There has been a surge in demand for telecom and digital services
in Kuwait, further accelerated with the Covid-19 pandemic. This
demand includes competitively priced voice and internet plans,
connectivity solutions, and innovative products that focus on
digitally transforming business cultures. There is a massive wave
of demand primarily focused on accelerating the path towards
digital transformation for most companies, providing the telecom
and digital solutions sector with an opportunity to utilize their
resources to meet the needs of corporate customers.

53 MARCH-APRIL 2023