Page 39 - SAMENA Trends - March-April 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

on telemetry-centric data and delivers outcomes in minutes. It
natively analyzes and correlates the six telemetry sources that
Security Operations Center (SOC) operators say are critical for an
XDR solution: endpoint, network, firewall, email, identity, and DNS.
On the endpoint specifically, Cisco XDR leverages insight from 200
million endpoints with Cisco Secure Client, formerly AnyConnect,
to provide process-level visibility of where the endpoint meets the
network. "The true measure of XDR is its ability to deliver actual
security outcomes, real and measurable benefit to organizations
— early detection, impact prioritization, and effective and efficient
response,” said Frank Dickson, Group Vice President, Security &
Trust, IDC. “True results need to be quantifiable numerically and
not just qualitatively described with words. Cisco XDR delivers
a clear framework for enabling organizations to achieve such XDR, SentinelOne Singularity, Trend Vision One
tangible outcomes." In addition to Cisco’s native telemetry, Cisco • Email Threat Defense: Microsoft Defender for Office, Proofpoint
XDR integrates with leading third-party vendors to share telemetry, Email Protection
increase interoperability, and deliver consistent outcomes • Next-Generation Firewall (NGFW): Check Point Quantum, Palo
regardless of vendor or technology. The initial set of out-of-the-box Alto Networks Next-Generation Firewall
integrations at general availability include: • Network Detection and Response (NDR): Darktrace DETECT™
• Endpoint Detection and Response (EDR): CrowdStrike Falcon and Darktrace RESPOND™, ExtraHop Reveal(x)
Insight XDR, Cybereason Endpoint Detection and Response, • Security Information and Event Management (SIEM): Microsoft
Microsoft Defender for Endpoint, Palo Alto Networks Cortex Sentinel

Cisco Powers Unrivaled Hybrid Work Experiences with Purpose-Built AI
Innovations in Webex

outcomes based on their datasets, while relentlessly protecting
their confidentiality and privacy.” As employees increasingly come
back to the office, great hybrid work experiences require innovative
use of video intelligence to ensure everyone is able to participate
equally when they collaborate. Building on advanced AI capabilities
already available in Cisco Collaboration devices today, Webex is
expanding its video-intelligence in its devices through conference
room operating system Cisco Room OS. Users will benefit from
the ability to automatically provide the most optimal views in any
meeting, at any moment, in any space with new capabilities that
deliver:
• Cinematic meeting experiences: With cinematic meetings on
Cisco Collaboration devices, cameras follow individuals through
Cisco has unveiled new purpose-built Webex artificial intelligence voice and facial recognition, automatically switching views
(AI) capabilities that deliver unrivaled hybrid work experience as the to capture the best angle of the active speaker. This benefits
new normal continues to evolve. In a world where people demand people in the room with immaculate focus on the speaker, and
exceptional, personalized work experiences, organizations must hybrid workers not in the meeting room will feel included even if
meet both employees and customers on their terms – while they are not physically in the room.
driving real value. “AI presents the next evolution of hybrid work, • Meeting zones: With this capability, IT admins can set virtual
holding the key to unlocking a materially enhanced hybrid work and boundaries for any collaboration space in the office, turning it
customer experience,” said Jeetu Patel, EVP and GM, Security and into a meeting zone. With meeting zones, people are individually
Collaboration, Cisco. “Cisco has decades of experience in AI with framed in a condensed view – leaving any blank space out of
its industry-leading natural language understanding, and audio and the view. Only people that are inside defined boundaries are
video intelligence in Webex, which I’m thrilled is extending into even included in the meeting. This is critical in busy open spaces and
more innovations across our collaboration portfolio. As we double in conference rooms with glass walls, to eliminate the distraction
down on our AI investment, we’re empowering our customers of people outside the meeting.
to deliver exceptional hybrid work and customer experience

39 MARCH-APRIL 2023