Page 47 - SAMENA Trends - March-April 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

communities through various initiatives, and the ‘Let’s make it population agree that access to fast and reliable internet is
green’ campaign is no different. As Saudi Arabia continues on its critical to future economic growth. Our solutions in networking,
digitization journey, Cisco is ready to provide its technology and cybersecurity, collaboration, data center and mobility are used
expertise to make it possible,” said Reem Asaad, Vice President, across all sectors of the economy. In addition, with investments in
Cisco Middle East and Africa. “During all these years, Cisco has programs such as CDA and Cisco Networking Academy, and our
been at the forefront of delivering technology thought leadership focus on diversity and equal opportunities, we are contributing
and innovations to the Kingdom, achieving several milestones to the creation of a vibrant and inclusive digital economy in light
with our partners, customers and employees, for whose trust and of Vision 2030,” Salman Abdulghani Faqeeh, Managing Director,
loyalty I am immensely grateful. Today, 82% of the Kingdom’s Cisco Saudi Arabia added.

Spark New Zealand Strengthens Its IoT Platform with Cisco

Spark New Zealand is advancing its IoT is solving this challenge for Spark with quickly as possible. Cost Optimization:
Control Center platform powered by Cisco two new modules added to the Cisco IoT analyzes the entire device deployment and
with new features to help businesses Control Center connectivity platform that determines the optimal rate plan for each
improve service reliability and reduce use advanced proprietary machine learning device based on actual data usage for the
operational costs using machine learning algorithms to process massive amounts current billing cycle, saving enterprises
and artificial intelligence. IoT deployments of data in near real time for its enterprise up to 15% off their typical connectivity
generate vast amounts of data per day, customers. New modules include: Anomaly costs. “By adding these enhancements to
making it impossible for enterprise Detection: monitors each enterprise Cisco IoT Control Center, we continue to
customers to personally monitor their IoT customer independently and trains itself on strengthen our IoT capabilities to reduce
deployment and catch issues when they the device’s behaviors to determine what customer operational and billing issues
arise. This can lead to larger problems is normal and what is abnormal, flagging and enhance our value to enterprise
impacting service reliability, increasing any anomalies, allowing the customer to customers,” said Tony Agar, Spark IoT
cost, and compromising security. Cisco review and address potential issues as lead. “Through our partnership with Cisco
we are able to help businesses become
more productive, resilient and sustainable
through innovative technology.” “Spark
continues to differentiate itself by driving
innovation to help its customers realize
the full potential of IoT to help lower costs,
and automate services,” said Masum
Mir, Vice President and General Manager,
Cable, Mobile and IoT, Cisco. “With these
advancements to Cisco IoT Control Center,
Spark enterprise customers can detect
and address potential issues with their
IoT deployments as early as possible,
simplify cost management and minimize
unexpected charges."

47 MARCH-APRIL 2022