Page 48 - SAMENA Trends - March-April 2022

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Cisco Launches Circular IT Payment Solution to Support Customer
Sustainability Goals

Cisco announced that it is launching a cannot be resolved by transitioning to committed to 100% product return upon
payment solution called Cisco Green Pay renewable energy alone. Circularity is one request, at no cost to customers. Cisco
that supports the circular use of Cisco’s of the main building blocks of Europe’s Green Pay helps accelerate this goal by
sustainable technologies. This offer new agenda for sustainable growth, and introducing a commercial model that
enables customers to enter the circular environmental sustainability is becoming promotes circular IT versus ownership
economy and helps them meet their critical for IT departments in EMEA. Of 311 to help increase the number of products
sustainability goals. At the end of the channel partners surveyed by Canalys in returned and remanufactured.
term, the product is recovered by Cisco March 2022, one in four EMEA respondents • By FY25, 100% of new Cisco products
free of charge. “Environmental, social reported that environmental sustainability and packaging will incorporate Circular
and corporate responsibility are not only is included in over a third of customers’ Design Principles.
embedded in our business practices and requests for proposals received. Cisco • The Product Takeback and Reuse
products, but they are also a priority for Green Pay enables customers to Program lets Cisco equipment owners
our customers,” said Wendy Mars, EMEAR address the growing concerns related return hardware that has reached
President, Cisco. “This new payment to the sustainability of their technology. end-of-use, at no cost. 99.9% of what
solution for Cisco sustainable technology “Cisco Green Pay introduces a circular is returned is reused and recycled,
offers our customers reliable IT solutions payment model that minimizes waste, ensuring responsible disposition of
that consume less resources and ensures making it easier for customers to build a equipment.
they are benefiting from the latest sustainable IT strategy and to reach their • In Fiscal 2021, Cisco enhanced its tools
innovation.” Cisco Green Pay offers a 5% environmental, social, and governance to facilitate product return at end of use
incentive on Cisco hardware, predictable goals,” said Guido Kessler, Cisco Capital by expanding the Send IT Back app.
payments for five years and free product EMEA Sales Leader. “With this payment The app is currently available to both
returns. When the equipment is returned, solution, Cisco can meet customers’ needs Android and iOS users in the US, UK,
the customer receives a certificate for more predictability and sustainability.” and the EU, with plans to expand access
confirming that it has entered the circular Cisco is committed to powering a across additional markets globally.
economy. Additional offer features: sustainable, circular, and inclusive future: • Cisco Refresh, Cisco’s certified
• Applies to Cisco’s sustainable • In 2021, Cisco made a new commitment remanufactured business, has
technologies, including Green Meraki®, to reach net zero across all Scope 1, reduced the company's reliance on
the Cisco IoT portfolio, smart buildings, Scope 2, and Scope 3 emissions by raw materials and has kept over 2.5
and Service Provider (SP) infrastructure. 2040 (which includes product use, million pounds (about 1133980 kg) of
• Customers can also bundle in Cisco operations, and supply chain) with an equipment from going to landfills in
software and services. interim goal to reach net zero across all the past year. The program helps meet
• At the end of the term customers return global Scope 1 and Scope 2 emissions Cisco’s sustainability goals and benefits
the equipment or have the option to by 2025. customers’ looking for tangible ways to
extend for one additional year. • At the World Economic Forum in January show their sustainability commitments
• Available in select countries across 2018, Cisco CEO Chuck Robbins and through a range of value-added lifecycle
Europe and Middle East including eight other tech executives signed the solutions.
Austria, Belgium, Denmark, Finland, Capital Equipment Pledge, in which Cisco
France, Germany, Ireland, Italy,
Netherlands, Norway, Poland, Portugal,
Spain, Sweden, Switzerland, Turkey, UK.
• Complements Cisco’s other
sustainability efforts (including
the recent launch of the partner
Environmental Sustainability
Specialization and Takeback Incentive
and the Send IT Back app) to transition
to the circular economy.
• Accelerates Cisco’s commitment to
100% product return and supports its
goal to be net zero by 2040.
According to the Ellen McArthur
Foundation, the circular economy can
contribute towards tackling the 45% of
global greenhouse gas emissions that

48 MARCH-APRIL 2022