Page 42 - SAMENA Trends - March-April 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Zain ‘Best Telecom Company’ and ‘Best Digital Transformation Company’ in
Kuwait During 2021

Zain, the leading digital service provider
in Kuwait, was named ‘Best Telecom
Company’ and ‘Best Digital Transformation
Telecom Company’ in Kuwait for the year
2021 during the annual excellence awards
hosted by leading business magazine
International Finance at Jumeirah Emirates
Hotel, Dubai. International Finance
Magazine presented the two awards to
Zain – for the third time in its history – in
recognition of the company’s outstanding
success, innovation, and relentless pursuit
of excellence to serve its customer base,
the biggest in Kuwait. Recently, Zain has
achieved a number of milestones related to
empowering digital transformation across
Kuwait’s private and public sectors. Zain is
proud of this recognition from International
Finance Magazine, which also reflects the
achievements of Kuwait’s private sector
organizations in contributing to national Mobile Operator’ category for the tenth time Zain’s capabilities and contributions to
economy. The 2021 awards honored and the ‘Best Internet Service Provider’ empowering digital transformation. The
leading companies and institutions that category for the sixth time in Kuwait award reflected the company’s leadership
have delivered success, innovation and for the year 2021 by Service Hero, the in adopting the highest international
excellence, as well as those that have Arab World’s only 100 percent consumer standards to offer advanced solutions with
made a vital contribution to the vibrancy powered customer satisfaction index. In fantastic service quality to its subscribers
of business within Kuwait and the region. 2021, Zain received the Gulf Breakthrough and corporate customers, whom it
This recognition further strengthens Zain’s Award from Dell Technologies, the global considers an essential part of the Zain
role as a leader in the Kuwaiti private leader in technology solutions. The award family, the biggest family of subscribers
sector and reinforces the company’s recognized Zain’s Strategic Partnership in Kuwait. Zain always aspires to new
commitment in maintaining the values with Dell in driving digital transformation levels of excellence in all services it offers
of its brand. Zain will continue its pledge within the telecom and IT sector in the to its customers. The company affirms its
to provide exclusive services to meet the region, as well as its offering of advanced continuous efforts in meeting customers’
needs of its customers and facilitate their solutions across its B2B and B2C needs and aspirations to deliver its
personal and professional needs. As one platforms as per world-class standards. promise and offer the best services and
of the most recognizable brands in Kuwait, The award was a testament from one of latest technologies.
Zain was recently ranked first in the ‘Best the world’s biggest technology leaders in

Zain, HTC to Bring Metaverse to the Middle East

Zain Group agreed a distribution deal content platform will be marketed by the metaverse to their customers”, while
with HTC Vive to bring the device maker’s its e-sports division and operator units providing an unmatched experience on
VR portfolio to the Middle East region, across Kuwait, Saudi Arabia, Bahrain premium VR devices in the Middle East.
as part of a wider play around enabling and Jordan. The partnership is deepened Malek Hammoud, chief investment and
access to the metaverse. The operator by Zain offering subscribers a Viveport digital officer at Zain, said the partnership
explained it would make Vive devices service through its internal billing, with with HTC would “herald” the operator’s
available to its customers through its packages available through tariff bundles. entry into the metaverse and add to its
e-commerce platforms, in addition to a Clearly, the agreement also has the long- digital experience play across the region.
range of partners’ physical and online term goal of tapping into the much-hyped Zain added it would look to expand the
stores. In addition to distribution, Zain metaverse. The duo stated it “will take both relationship and availability of the devices
stated the Vive ecosystem and Viveport companies one step closer in bringing across other markets in the future.

42 MARCH-APRIL 2022