Page 58 - SAMENA Trends - June-July 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

a requirement for intellectual property content life cycle workflows across and authenticity of content as well as track
and secured digital content. Built on pre-production, post-production and downloads and usage of content in a clear
IBM Blockchain, the platform will restrict distribution phases to enhance revenues, and flexible manner,” said Alistair Rennie,
unauthorized access and redistribution preempt contracts or rights infringement General Manager, IBM Blockchain. “Tech
of digital content, mitigate content piracy and focus on redefining end customer’s Mahindra is an important addition to IBM’s
and manage royalty payments. The content consumption experience” bCRMS growing cloud and blockchain ecosystem.”
platform is designed to be scalable and is designed to provide accurate, near real- Tech Mahindra under its TechMNxt charter
empowers artists, fulfilment partners time information and insights into the has continued its focus on leveraging
and distributors with a clear, automated authenticity of content and detect any next-generation technologies including
system for accessing and managing unauthorized use and distribution. Tech blockchain, to disrupt and enable digital
payments. Rajesh Dhuddu, Blockchain Mahindra is deploying bCRMS on IBM transformation, and to build cutting-
and Cybersecurity Practice Leader, Tech Blockchain for linear broadcast and Over- edge technology solutions and services
Mahindra, said, “Fragmentation in the The-Top (OTT) service providers. Also, for customers globally. Tech Mahindra
media and entertainment (M&E) landscape Tech Mahindra is part of the IBM public provides a holistic framework called
has had a profound impact on media cloud ecosystem to help clients transform ‘Block Ecosystem’ comprises of various
consumption. Both media production their operations and accelerate their levers: Block Studio, Block Engage, Block
houses and OTT (Over the top) players hybrid cloud strategies and use blockchain Talk, Block Geeks, Block Accelerate, Block
are creating intriguing content to improve technology to help foster trust and Access & Block Value, which can be used
customer stickiness and gain market share. transparency across industries. “Digital to create industry leading applications that
This has ledto an exponential increase in rights management is a pressing problem are architected on innovation and human
fraud with revenue lost due to online piracy impacting artists, content creators excellence to unlock significant value for
estimated to approximately $ 50 billion by and advertisers worldwide, potentially clients. Tech Mahindra’s technologists
2022*. As part of our TechMNxt charter, costing the industry billions every year. can also assist clients to build Blockchain-
bCRMS is developed to usher in the next Tech Mahindra’s innovation using IBM Platform-as-a-Service (BPaaS), System
generation of digital rights management Blockchain helps address this challenge Integration and Product Engineering
systems for the media and entertainment with a new approach that offers the digital Services on IBM Blockchain.
industry that orchestrate the entire media media market the ability to track the quality

Tech Mahindra and Lucideus Announce Strategic Collaboration to Conduct
Annual Cybersecurity Assessment for Organizations Globally

Tech Mahindra Ltd., a leading provider
of digital transformation, consulting
and business reengineering services
and Lucideus, a global leader in cyber
risk quantification solutions, announced
a strategic collaboration to conduct
annual Cybersecurity risk assessment
for global organizations. The initiative is
branded as ‘Most Admired Cyber-Secure
Enterprise’ (MACE), that will help global
corporations measure and mitigate
prevailing cyber risks in real-time through
a complimentary online assessment. This
will be an ongoing annual assessment
aimed at bringing the most advanced
cyber risk quantification solutions to system, leaked credentials in the deep Senior Vice President and Global Business
customers globally, and transform the and dark web, internet protocol & domain Head ESRM, AI & Data Analytics, Tech
way businesses monitor Cybersecurity reputation, employee enumeration Mahindra, said, “Tech Mahindra has been
currently. MACE program will play a pivotal amongst others. Post the assessment, all at the forefront in enhancing awareness
role to ensure proactive identification and the participating companies will receive a and minimizing cyber security risks across
minimization of these susceptibilities. personalized report that will rate and score its clients. With the onset of the prevailing
The participating organizations will be them on their present cyber risk posture Coronavirus, the imminent threat from
measured and comprehensively evaluated and the probability of a breach occurring in increased cyber-attacks and related
across 25+ parameters including cloud, the next 12 months. Rajesh Chandiramani, vulnerabilities has increased exponentially.
web and network, email, domain name

58 JUNE-JULY 2020