Page 35 - SAMENA Trends - June-July 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

signal strength at selected process units. than ever before,” said Chris Penrose, SVP private network will enable Phillips 66 to
At Phillips 66, a number of technical hurdles of Advanced Solutions, AT&T. “Our multi- selectively deploy connectivity and enable
continue to be worked out and sustainable access edge compute solution will help future digital opportunities across the
engineering solutions are being developed, give Phillips 66 the control, performance refineries. We will also work with Phillips
before the cellular option can be made and security they need from their private 66 to bring ecosystem partners to their
available for scale deployments while network today, while also giving them private cellular network to give a complete
meeting the operational requirements at the flexibility to expand to their other end-to-end view of what is happening
the refineries. "Reliable connectivity is locations in the future.” Mary Beth Gracy, across the refineries and its supply chain,
accelerating business transformation and Accenture’s client account lead for Phillips so that they can continue to innovate.”
enabling companies to innovate faster 66, said: “The proof of concept of this

Only 10% of Companies Have the Customer-Centric Supply Chains Required

for Resilience, According to New Accenture Report

Just 10% of companies were on the right companies in the report have invested 2. Turn insight into innovation. Invest
path to building customer-centric supply US$153 million, on average, over the past in building analytical, asset-light
chains that are resilient and enable two years to transform their supply chains. collaboration architectures, which
growth prior to the COVID-19 pandemic, However, it is just a small group — 10% could significantly increase the supply
according to a new report from Accenture of those surveyed — that are effectively chain’s impact on revenue and shared
(NYSE: ACN). While supply chains have using their investments to transform their success within and outside their
traditionally been a driver of efficiencies supply chains to meet increasing and ecosystems. In fact, more than half of
and scale, the report discusses how their evolving customer experience demands. the average revenue growth that the
role in recent years has evolved beyond The Accenture analysis found that leading companies experienced came
mere efficiency and toward lasting growth. these leading companies follow four key from collaboration tools and data-
Based on a global survey of 900 senior practices that cement them as leaders driven insight technologies.
executives from nine major industries among their peers: 3. Develop targeted capabilities. All of
across 10 geographies, the report, titled 1. Begin with the customer in mind. these leading companies, whether
“A License for Growth: Customer-centric Base supply chain strategy on what B2B or B2C, have built capabilities to
supply chains,” identifies major supply the customer values, which is a more segment customers and products in
chain challenges that have only been complex endeavor than ever before real-time. They’ve partnered with pro-
magnified by the ongoing COVID-19 global because customer experiences are now curement to design products and ser-
crisis including: inflexibility to deliver purpose-led and personalized. More vices and identify potential suppliers to
undifferentiated customer offerings; than two-thirds (71%) of the leading achieve target margins. They also invest
poor ecosystem design lacking the companies build supply chain strategies in advanced Cybersecurity capabilities
right partners; and a siloed technology to deliver experiences linked to key to address the growing security threats
architecture that stifles collaboration and customer value propositions, such as from data breaches and data theft.
co-innovation. The report also outlines sustainability, data privacy/security and 4. Engage the CEO beyond conversation.
leading practices of a few selected customized delivery and service Support from the top is key to true
companies that have transformed their
supply chains and created a customer
experience that is both purpose-led and
focused on growth. “The supply chain has
always been the lifeline to humanity. The
COVID-19 health crisis has brought to light
the critical need for a resilient supply chain
that produces and delivers all essential
goods and services quickly, safely and
securely,” said Kris Timmermans, a senior
managing director and global supply
chain and operations lead at Accenture.
“Companies have moved quickly to
prioritize transparency and enable faster
decision-making. Now they must double
down on building more customer-centric,
purposeful supply chains that will lead
to growth as economies rebound. ”The

35 JUNE-JULY 2020