Page 133 - SAMENA Trends - June-August 2021

ARTICLE SAMENA TRENDS

overall business strategy. Enabling these predict churn, analyze network issues, Tech Mahindra offers iDecisions®,
kind of new age services will require detect billing anomalies, assess customer an advanced analytics "Business KPI
extensive maturity in Big Data on Cloud sentiments to provide ‘wow’ experience orchestration framework” for rapid and
so that Telcos can leverage and exploit to the customer. There have been cases reliable business decisions. Fostering the
these opportunities with speed, agility and where telecom operators have been able to culture of “data driven organization”, it
assurance. reduce churn by upto 15% , improve NPS by provides blueprint for advanced analytical
2
24 points . A leading US Telco has deployed capability, while fast tracking DevOps and
3. IoT and Edge Analytics big data and AI enabled enterprise solution DataOps life cycle across “on premise”,
Edge analytics is the collection, processing, which provides personalized experience cloud and hybrid eco systems.
and analysis of data at the edge of a network to customer based on their previous
either at or close to a sensor, a network interactions across channels. An European HIGHLIGHTS
switch or some other connected device. Operator has rolled out remote customer • Enhanced Business KPIs across
Sensors, smart technology, and other assistance technology, powered by AI and subscriber, churn, marketing, revenue,
connected devices would not be effective if AR, that allows agents to see exactly what call center, network & usage to suit 5G
their entire data analysis process involved the customer sees to lower their dispatch business themes
sending back information to a central rate by 26%. 3 • Quality of Service with 5G services
location and waiting for it to be processed - A prime focus for KPIs design &
and returned. Edge analytics handles the Tech Mahindra Value Proposition enhancements.
bulk of analysis on-site, usually in a nearby Tech Mahindra offers mature set of • Unleashes business process
connected network switch or device, and capabilities that can help transform recalibration and ensures they are fit for
only transmitting the most important data telecom operators into cutting edge age digital new normal of customers – driven
back to a central server. IoT edge analytics telecom services organizations. Whether by modernization and transformation
allows network controllers to have a much its building set of cloud native modular compulsions.
better real-time picture of how devices and services that form the core of Network • Telecom business process orchestration
sensors are operating. E.g. a device that Slicing to building sophisticated data maturity by way compliant to eTOM &
controls the temperature of a refrigerator and AI enabled insights to drive segment SID frameworks
at a supermarket could detect a risky of targeted application services, Tech
change in internal temperature that could Mahindra has the competencies that can Here is one of our high impact case study
cause damage to products in seconds. help companies succeed in the era of 5G, 1. Large Teleco in UK Case Study:
With edge analytics, the same problem Edge Analytics and IoT. Migration from Oracle Exadata to cloud-
could be resolved in a few seconds with based Snowflake
the sensor instantly relaying the problem Tech Mahindra has already helped several Tech Mahindra assisted a large teleco in
and implementing a solution. A study has customers across verticals, move from UK to successfully transforming its data
found that delay in loading web pages and On-Premises legacy application platforms architecture to big data on cloud
starting YouTube videos causes stress to cloud native data driven services. Tech
levels similar to that caused by a horror Mahindra has set of unique IPs that can Key Drivers:
movie. With enhance edge computing help your Big Data Cloud transformation The organization had a fragmented and
customers can be provided personalized journey easier and faster and win in the a very MIS (Management Information
browsing experience. markets. Systems) oriented BI (Business
Intelligence), reporting and analytics
Do you know Tech Mahindra now has the ecosystem resulting in operational
capability to strengthen business process inefficiencies and lack of agility. The
orchestration for customers offering 5G current Data & Analytics function’s
services? inability to provide timely insights to
business functions to help drive customer
The global edge analytics market is expected to grow at It is indeed enabled by iDecisions®, a Tech satisfaction, cost efficiencies, and
a CAGR of 31% till 2027. Mahindra native IP, to facilitate generation underpin related business imperatives.
of analytical/statistical/ cognitive pursuits The organization wanted new Insights and
4. Customer experience enhancement on data. The insights thus generated help Analytics platform, which would give them
Telecom operators are leveraging big data telecom customers seamlessly manage the technical capabilities and services to
analytics to enhance customer experience business measurement faculties around allow them to have the strategic alignment
and standout in the market. The migration subscriber, churn, marketing, revenue, call to their organizational objectives (help
of their data systems to cloud has enabled center, network, usage. The pinnacle of them drive up NPS, increase ARPU and
operators to proactively address customer the assets dexterity is the utmost focus on EBIDTA and help them become the most
pain points. The operators are now able QoS (quality of Service). loved communications brand in UK).
to deploy new technologies like AI/ML to The organization wanted a future proof

2 https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/reducing-churn-in-telecom-through-advanced-analytics
3 https://techsee.me/blog/customer-experience-in-telecom-industry/
133 JUN-AUG 2021