Page 134 - SAMENA Trends - June-August 2021

ARTICLE SAMENA TRENDS

integrated platform that supports big event streaming architecture which Location/Site at one place and is able
data processing and AI/ML to improve the would enable the data to be passed, to process it extremely quickly and
turnaround times across various functions processed, transformed and loaded in are able to deliver different Business
like networks, finance, operations, sales the Insights platform that could be used Outcomes i.e. real time Campaign using
and marketing. by Business for reporting & analytics network information or data streaming
The solution: as well other downstream applications by the customer
a. Tech Mahindra proposed a single Big for campaign management and other 4. Unlocked new uses cases: The
Data Lake to be built from where both activities organization is now able to use location
OSS and BSS based applications would d. The entire solution was designed to be data (catering to GDPR guidelines) to be
be able to source the data and use/ compliant with stringent GDPR policies able to address issues that customers
consume it for their needs. This was are facing be it related to streaming
particularly important to cater to 5G and Outcome: data or call drops or any other services.
IoT uses cases. 1. Cloud-native: Enabled the organization 5. Improved network experience: The new
b. Tech Mahindra leveraged its IP to move all their systems and data to Insights system helps the organization
iDecisions® to build the core Data Model cloud to proactively address / anticipate any
for the Insights & Analytics platform 2. Lower TCO (total cost of ownership) Quality of Service challenges and avoid
which would consume data from : Resulted in closure of multiple on client churn. They know when the QoS
the new CRM (customer relationship premise systems(BI-DWHs) and there drops below the thresholds irrespective
management), billing and charging, by bringing in cost efficiencies of whether the customer raises a ticket
provisioning, enterprise product catalog 3. Improved operations: The new eco- or not and proactively reach out with
and other systems seamlessly. system is now able to have all the data, resolution.
c. Tech Mahindra built a kafka based related to Customer, Products, Services,

134 JUN-AUG 2021