Page 13 - SAMENA Trends - July-August 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e&, Samsung Join Hands to Host Unpacked in The Metaverse

To celebrate the launch of ‘e& universe’ in the region and showcase group such as e& to host a unique activation. Commenting on
its full potential, e& collaborated with Samsung Gulf Electronics the occasion, Khaled Elkhouly, Chief Consumer Officer, etisalat by
to host its Galaxy Unpacked event in the e& metaverse, allowing e&, said: “At e&, we are committed to fostering partnerships that
users to pre-order their favorite Galaxy devices in the virtual space drive innovation. We’re thrilled to collaborate with Samsung and
and take advantage of the exciting pre-order offers on the new host its global Unpacked event in the e& universe, showcasing the
devices. At the Galaxy Unpacked event that took place in Korea full potential of our revolutionary metaverse. “Bringing together
for the first time, Samsung unveiled a slew of new devices that various zones of boundless possibilities, the launch of e& universe
included the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9 Series is set to reshape the way we interact, explore and create, offering
and the Galaxy Watch6 Series. This was the first time Samsung all our users a truly immersive experience. With our shared
took to the metaverse and partnered with a global technology commitment to redefining possibilities, we are excited to embark
on this journey and shape the future of the metaverse." DooHee
Lee, President, Samsung Gulf Electronics, said: “The unwavering
support from our technology partners, such as e&, especially during
flagship product launches is truly encouraging. At Samsung, we
constantly strive to challenge boundaries, foster forward-looking
thinking, and encourage open collaboration with industry leaders.
Hosting our global Galaxy Unpacked event in the e& universe has
truly been a milestone; we look forward to more of such exciting
collaborations and bringing the best of technology to our users.”
Hosted virtually in Arcadia Planitia, a virtual place on Mars, e&
universe is a strategic and ambitious tribute to the UAE’s national
space strategy and the success of the Hope Probe mission, the
first mission led by an Arab country. e& universe invites users into
a vibrant and dynamic digital realm, offering a multitude of exciting
areas to explore and enjoy including e& universe Virtual Home, e&
universe Shop and e& universe Arena & Stadium. During Samsung
Unpacked hosted in the e& universe, Galaxy users were able to
pre-order their favorite Galaxy devices in the metaverse, and avail
of the exciting pre-order offers Samsung is rolling out on the new
devices across UAE and the wider GCC. These include free storage
capacity upgrades, free Samsung Care+ support service, trade-in
benefits, Samsung Rewards as well as free mobile accessories.

etisalat by e& Introduces Wi-Fi as a Service to Deliver an Upgraded
Experience to UAE Businesses

etisalat by e& announced the launch of its latest offering, Wi-
Fi as a Service, a cutting-edge solution specifically designed to
empower businesses with enhanced connectivity by extending
their Wi-Fi signal and coverage throughout their premises. etisalat
by e& has crafted a solution to address the specific demands of
businesses requiring enhanced Wi-Fi coverage in areas with high-
density users. The service can be deployed on an existing Internet
connection -irrespective of the provider- ensuring customers
enjoy robust connectivity. The all-encompassing service includes
end-to-end implementation, 24x7 support, and reducing OPEX
(operating expenses), enabling businesses to enjoy an upgraded
Wi-Fi experience without the burden of investing into upgrading
the infrastructure. Wi-Fi as a Service offers businesses a range
of competitive features, enhancing connectivity and customer
engagement. With broader coverage, businesses can improve the
virtual experience for clients and visitors, in addition to boosting
the business productivity of their employees. Esam Mahmoud,

13 JULY-AUGUST 2023