Page 69 - SAMENA Trends - July-August 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

stc Bahrain, First Telecom Operator in Bahrain to Offer Seamless Cloud-

Based Cybersecurity Protection for SMEs

stc Bahrain, a world-class digital enabler,
is the first telecom operator in Bahrain
to secure its network through a cloud-
based cybersecurity solution, launched
to protect business clients from hacker
attacks, expanding its product portfolio
and setting new benchmarks. Branded
as “Web Protect”, the solution launched
today for business customers of all sizes
in Bahrain predominantly targeting SMEs.
With no additional hardware or software
installations requiring at customer end,
this will make sure customers and their
businesses are safe from cyber threats
such as malware, phishing and botnets and
ransomware attacks. Benefitting SME’s
and business customers, stc Bahrain
is offering Web Protect bundled with
Postpaid Voice, 5G and fiber broadband. class engineers, mathematicians, and support in risk management given their
Enabling SMEs to surf the internet security researchers actively monitor the low-security budget, lack of cyber skills,
safely by blocking malicious websites or threat landscape, so stc Bahrain business and the rapidly changing and diverse
contents automatically acting as the first customers continue to stay one step ahead nature of tech and their business.” Our stc
line of defence. Web Protect also ensures of bad actors. Talking about Web Protect, Web Protect delivers on this, built on Cyber
customers safety by using an advanced Eng. Nezar Banabeela, stc CEO said, “The Security innovations that support SMEs in
threat intelligence platform that scans all increasing number of cyber-attacks against understanding their security risks. In line
users’ internet traffic and denies access to businesses has put companies on high alert with our business vision to introduce a
false websites set up by hackers that either and fueled demand for cyber security cover, diverse range of Cyber Security products
steal payment information or install viruses. specifically amongst SMEs. It's crucial to and services that align with the rapidly
This is achieved by partnering with one of integrate cybersecurity into their digital changing nature of cyber-threats and
top global cyber threat intelligence platform environments, be more proactive in guiding provide protection for potential threats.
service providers with team of world- the insured and seek comprehensive

Strategy& 'eReadiness Study 2022'

Recommended actions for OEMs to tap the full potential of the • With 55% of the surveyed consumers disclosing an intention to
electric vehicle market buy an EV in the next two years, the number of EV prospects
As OEMs are challenged with the lasting impact of the Covid-19 has also increased strongly. Three of the six personas identified,
pandemic and more recently, the effects induced by the war in have the greatest intention of buying an EV and represent 40%
Ukraine, they need to re-define their market approach for the elec- of the demand in the next 2 years
trification of vehicles to maximize the return on investments. In the • 31% of the panel represent EV sceptics who are predominantly
third edition of the pan-European eReadiness study, we capture women with a lower disposable income than prospects and are
market perspectives and help OEMs identify the most viable op- about 10 years older than prospects
tions to ensure short-term commercial effectiveness. We grouped With regard to sales, 10% of EVs are currently purchased online.
the respondents of our consumer research sample into three clus- Yet, 55% of consumers would buy their next vehicle online driven
ters: by convenience and price transparency. Moreover, charging infra-
• The share of EV owners continued to grow as last year, reach- structures are in demand, with 57% of consumers buying solution
ing 6% of the panel (2021: 4%). They are mainly high-income, bundles together with the vehicle, and an additional 14% purchas-
middle-aged males living in city centers with access to private ing private charging infrastructures independently after the vehicle.
parking spaces
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