Page 15 - SAMENA Trends - January 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

focused company. Therefore, at BNET we services, making their journey faster and provides broadband services to large
aim to provide high quality services to more efficient.” “Developing our services enterprise customers in the Kingdom.
Bahrain’s licensed service providers and is in line with our vision to enable licensed BNET continues to work on enhancing
cultivate meaningful relationships with operators in Bahrain to deliver the latest National Broadband connectivity and is
each operator to ensure satisfaction.” high-speed fiber-optic services. Our goal committed to enabling the provisioning of
Mr. Bubashait went on to extend his is to connect 100% of all businesses quality services to all licensed operators,
thanks and appreciation to BNET Board and 95% of all households across the to positively impact the end-user through
Chairman Shaikh Ali bin Khalifa Al Kingdom, as part of efforts to ensure a the availability of high speed, secure,
Khalifa and all BNET board members for resilient telecommunication infrastructure reliable and affordable internet. This will
their continuous support and guidance. and support economic growth.” he said. ultimately lead to improved consumer
BNET Chief Commercial Officer Ahmed BNET is an independent wholesale satisfaction and economic growth,
AlSharafa added that “through BNET’s broadband provider. As part of Bahrain’s and is in line with BNET’s vision as a
support to the licensed service providers, fifth National Telecommunication Plan, company and the Kingdom’s fifth National
end-user customers across Bahrain will BNET provides next-generation wholesale Telecommunication Plan.
benefit from an enhanced experience when fiber broadband connectivity to all licensed
applying for new or upgraded broadband telecom operators in Bahrain. It also

Etisalat Crowned the Strongest Brand in the MEA
Region Across all Categories

Etisalat has made history by emerging as Ufone, Maroc Telecom, PTCL and is also region’s ‘Strongest Brand’, ready deliver on
the strongest brand across all categories the only telecom brand to retain AAA brand its ethos of ‘Together Matters’ as the UAE
in Middle East and Africa (MEA) region. rating. David Haigh, CEO, Brand Finance welcomes the world at Expo 2021.” Eng.
This feat puts Etisalat among the top 25 said: “When COVID struck in 2020, Etisalat Hatem Dowidar, CEO, Etisalat Group said:
brands globally in the strongest brands led from the front ensuring business “This is a historic achievement for Etisalat
index by Brand Finance, the world’s leading continuity, digital and innovative solutions, to be recognised on such a global platform
independent brand valuation and strategy enablement of smart cities and remote among the best in the world and the region.
consultancy. This global accomplishment learning to help drive the digital future of Our efforts to bring innovation and digital
was made possible due to Etisalat’s brand the UAE. Staying relevant and enabling transformation for all our customers
strength and performance with continuous the nation with the fastest network on the have also led to Etisalat being ranked as
efforts and investments in accelerating its planet, Etisalat has earned its place as the the strongest brand on a global scale.”
value by engaging with consumers across
markets with launching many successful
innovative global branding initiatives. With
this ranking from Brand Finance, Etisalat is
now among the world’s strongest brands
including Ferrari, Coca Cola, Apple, among
others making it to the global top 25
strongest brands in the world. Continuing
its growth streak, Etisalat is turning its
sights on transforming into a truly global
player and climbed 17 spots in the global
500 brand value ranking this year from
225th to 208th . Another noteworthy
achievement this year is being ranked
among the top five strongest telecom
brands across global markets and the
strongest telecom brand in MEA region.
Etisalat has also retained its title as the
most valuable telecom portfolio of brands
for the fifth year in a row with an impressive
portfolio of brands touching more than
AED 40 bn including Etisalat Misr, Mobily,

15 JANUARY 2021