Page 5 - SAMENA Trends - Jan-Mar 2024

SAMENA COUNCIL ADVOCACY SAMENA TRENDS

RISE Roundtable

SAMENA Council Advocates Focus on Innovation & End-User Choice
and Business Enablement for Ensuring Sustainability in Saudi Arabia’s
Competitive Market

SAMENA Telecommunications Council tions from Saudi government repre- Objective for RISE 2024 was
held its Rising in Industry Sustainability sentatives, including from the General
& Efficiencies (RISE) Roundtable in Authority for Competition (GAC) stated: two-fold: One: Take stock of the
Riyadh under the chairmanship of “As a member of the ITU’s Review innovation under play in relation
Communication, Space & Technology Board for G5 Benchmark, representing
Commission (CST) of Saudi Arabia, SAMENA Council, I am of the view that to the Saudi digital transforma-
with private-sector, government-sector, your leadership in the RISE Roundtable tion trends, and what it means for
and international ICT development was a practical display of how regula- digital users in terms of choice,
stakeholders taking active part in tory authorities should enable and lead
discussing the Saudi and GCC digital dialogue on industry matters, ranging and what it means for existing
market dynamics. from innovation & choice to business & enterprises in the market as well
ecosystem enablement, in an environ-
Bocar BA, CEO of SAMENA Council, ment of true collaborative regulation.” as those who may be aspiring to
acknowledging the valuable contribu- enter the Saudi digital services
market. Two: how to enable
more business, accelerate digital
transformation, and re-align with
the Saudi Vision, especially on

areas that relate to collaborative
regulation, market competition
dynamics, and overall enable-
ment of local telecom operators,
technology providers, and multi-
market digital service providers.

5 JANUARY-MARCH 2024