Page 11 - SAMENA Trends - Gitex Special 2023

FEATURED SAMENA TRENDS

ARTIFICIAL INTELLIGENCE WITH A PERSONALITY

voices, spanning various ages and genders,
empowered Yasmina to recognize diverse
speech nuances and dialects.

A 3-billion-parameter language model
drives Yasmina's conversational flair.
This model was fine-tuned with the help
of numerous copywriters and content
contributors, who edited and perfected
Yasmina’s dialogs.

When choosing Yasmina's voice, we
selected the voices of six Saudi locals and
found the one that resonated the most
through popular vote.

Beyond simple tasks
Yasmina isn't just a conversationalist.
Today’s digital assistants are indeed game human-like AI assistant you will encounter. The assistant can adjust your room's
changers. They streamline our tasks, Beyond the usual AI capabilities, Yasmina ambiance, activate your air purifier, play
respond to our queries, and simplify our offers conversations that feel like you are your top tracks, suggest dinner recipes,
day-to-day. While AI excels in delivering chatting with a fellow human. and brainstorm business plans. Our
prompt information, it sometimes fails to vision is for Yasmina to be the pinnacle of
grasp the nuances of human emotion. A Yasmina is fluent in major Arabic dialects, bilingual AI assistants with high emotional
UCL study found that humans identified discerns user gender, and has an intuitive intelligence tailored to GCC households.
emotions with 72% accuracy, while AI understanding of Khaleeji culture. Yasmina is going to be more than just an
ranged between 48%-62%. app on your phone. The assistant can be
The technology behind Yasmina built into a wide range of things, including
This emotional disconnect means that In essence, Yasmina's technological streaming apps, smart home devices, and
digital assistants might occasionally foundation consists of natural language smart speakers.
overlook or misjudge our sentiments, understanding, speech recognition, and
providing less personalized, less relevant speech synthesis. We are continuously refining the
responses. YasminaGPT model to enhance the
To build the speech recognition component assistant’s fluency, creativity, and
Our mission at Yango was to merge AI of Yasmina, we worked with the voices of versatility. Yasmina is even learning to
intelligence with emotional awareness. hundreds of people from Riyadh, Jeddah, whisper. After all, being human-like means
As a result, Yasmina might be the most Dammam, and more. This wide variety of constantly learning and evolving.

About the Author About Yango:

Samer Mohamad Yango is a ride-hailing service that gets people where they want to go
Yasmina Regional Director for MENA, Yango quickly, safely, and affordably. It operates in over 600 large cities across
As Yasmina's Regional Director, Samer 17 countries around the world. Yango, as a tech platform, specializes
oversees the entire MENA region, manages in transformation of global technologies for local enrichment, and to
local teams, and builds relationships between enhance daily experiences of users. Yango features smart mapping,
clients and stakeholders. He is also a licensed routing, and navigation technologies and harnesses machine learning
project management professional. for its order distribution system.

11 GITEX SPECIAL 2023