Page 68 - SAMENA Trends - February 2020
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REGIONAL & MEMBERS UPDATES  SAMENA TRENDS

        Bangladesh Mobile Phone Market Sees 4% Growth in 2019


        Bangladesh’s  mobile  phone  market  The China-based vendors  continued  to   and a  few  more vendors  are expected  to
        returned to growth in 2019 with a 4.1 percent   launch higher-priced smartphone models   set up their local production in the coming
        annual  growth, shipping  29.6  million   with better specifications. This helped the   months,” said Mittal. Commenting on the
        units during the  year, said  a  new report   average selling price (ASP) of smartphones   recent  growth  of  local  assembly,  Jaipal
        released from New Delhi. Feature phones   to  reach  $99  with  a  5.7  percent  YoY   Singh,  Associate Research Manager,
        continued  to  dominate  with  76.6  percent   growth in 2019. The share of 4G-enabled   Client Devices, IDC India said as the local
        share and 22.7 million units shipment with   smartphones reached 69 percent with 50.4   governments  continue  to discourage
        a  4.9  percent  annual growth, according   percent  annual growth in 2019.  However,   the CBU  (Completely Built  Units)  import
        to the International Data  Corporation’s   3G  smartphones  still  hold 31  percent   across  countries,  it  is  putting  immense
        (IDC)  Worldwide  Quarterly  Mobile  Phone   category share, primarily because  these   pressure on  global vendors  to diversify
        Tracker, 4Q19. In the smartphone category,   smartphones  were selling  at less than   their production plants in key geographies
        a  total  of 6.9  million smartphones were   half of the price of a 4G smartphone. Also,   to meet the local demand. Singh said this
        shipped in 2019 with a 1.4 percent year-  due  to limited coverage  and poor quality   provides an  opportunity  to  reduce  the
        over-year (YoY) growth.  The last  quarter   of the 4G network, users are still reluctant   dependency on China. “At the same time, it
        of the year (4Q19) saw the healthy growth   to upgrade. “Despite modest  growth, the   also brings a lot of challenges, starting from
        in the overall mobile phone shipments as   country saw a shift in local manufacturing   managing the overall cost, inventory, and
        the category  grew 19.5  percent  YoY and   as three out of four smartphones shipped   production, especially when the domestic
        16.2  percent from the previous quarter,   in 4Q19 were locally assembled from just   demand is  limited, and manufacturing is
        contributing  8.8  million shipments  to the   one-fourth smartphones  assembled  in   largely restricted to assembling of devices
        year.  In  June  2019,  the  government  of   1Q19,” says  Ekta  Mittal,  Market Analyst,   locally and all  the components still  have
        Bangladesh increased the customs duty on   Client Devices,  IDC India.  “Walton was   to be imported.” “As vendors  settle their
        the import of completely built units (CBU)   the leading vendor in local production as   production challenges, we expect a gradual
        of the smartphone to 25 percent from 10   it assembles all its devices in the country.   shift to smartphones in the coming years.
        percent  earlier, resulting  in a  4.1  percent   Among  the global vendors,  Samsung   However,  the 4G  network coverage and
        decline YoY in 2H19. However, as feature   assembles almost all of its smartphones in   data pricing will play a critical role in this
        phones were left outside of this increased   the country but still depends on import of   transition,” Singh said.
        duty structure, it  saw  a  strong  recovery   feature phones. Also, OPPO and vivo had
        with  20.1percent YoY growth  in  2H19.   started their local production  from 2H19



        Libya Internet Prices Reduced by 50 Percent



        Libya’s   General    Authority  for  the technological  development  of all  age   They  doubted  that  the 50  percent would
        Communications    and    Informatics  groups  in Libya.  The  huge  price cut has   be  implemented  at  a time when  Libya’s
        announced  a 50 percent  reduction   come as a surprise to many experts in the   telecoms companies needed to implement
        in the prices  of subscriptions  and   field. Well placed telecoms sources in Libya   huge investments to upgrade the internet
        internet  packages provided by  state   told Libya Herald that the price reduction   service and quality  in the country.  They
        telecommunications  companies.  The  was  too  high. It  presumes that  Libyan   see the decision  as  a  political one taken
        Authority said that the decision came after   telecoms  companies are  earning more   unilaterally without even consulting Libya’s
        a series of meetings and discussions with   than the 50 percent reduction in profits –   internationally recognized government. It
        specialists to ensure that  the reduction   which they insist they are not. The sources   will be recalled that the internet service in
        does not cause any negative effects on the   put profits at no more than 30 percent and,   Libya has come in for huge criticism with
        budgets  of the companies  concerned.  It   therefore, they see the price cut as a new   its poor quality and lack of reliability. The
        explained that the decision to slash prices   type of subsidy. This, they add, at the very   crash in the value of the Libyan dinar and
        comes as part of the Authority’s efforts to   time when the Libyan  state  is  struggling   in standards of living had made it relatively
        improve the  level of communication and   economically  and  attempting  to reduce   more expensive. Libya’s ever-present
        information services, to enable citizens to   inherited  Qaddafi-era  subsidies.  They   power  cuts since its 2011 revolution  has
        access internet services in the easiest way   predicted  that  the main  state  company   not helped reliability either.
        and lowest prices, to promote the culture   supplying  internet services would go
        of digital knowledge and to keep pace with   bust soon if  the cut was  implemented.







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