Page 18 - SAMENA Trends - February 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

significant shared service operations in of due diligence on Vodafone Egypt by stc, approvals of stc and Vodafone boards as
Egypt, known as _VOIS (Vodafone Intelli- any binding agreement with respect to this well as any relevant regulatory approvals.
gent Solutions).” Following the completion transaction will be subject to obtaining the

stc develops Artificial Intelligence Applications to Enrich People’s Lives
and Improve Customer Experience: Nasser Al Nasser

organized by the Saudi Data and Artificial Intelligence Authority
during the activities of the “AI Artathon” competition, which is an
initiative by the Global AI Summit that will be held in Riyadh by
the end of March, with the participation of more than 300 indi-
viduals. Eng. Al Nasser indicated that among the applications
that stc seeks to develop are network management and develop-
ment applications; in addition to marketing applications; finan-
cial applications; and customer services and human resources
applications; stressing that all these applications benefit both the
customer and the company by improving customer experience,
reducing costs, increasing income, and optimizing operations. He
also highlighted that the Global System for Mobile Communica-
tions Association “GSMA” chose the challenge presented by stc
as part of its Global AI Challenge launched by the association for
the first time with the aim of finding AI solutions to the problems
faced by telecommunications companies, noting that this choice
stc Group CEO Eng. Nasser Sulaiman Al Nasser affirmed that stc reflects GSMA’s confidence in the stc’s ability to contribute to
seeks to develop artificial intelligence applications to enrich peo- global research of high caliber in the field of artificial intelligence
ple’s lives and reinvent customer experience in line with its DARE to tackle many challenges facing the world . Regarding setting up
strategy; for digital transformation and pursuing new opportu- a similar event, he said : “ stc constantly seeks to be a national
nities for growth. He pointed out that the telecommunications partner in serving the Saudi community by partnering with gov-
sector is no longer limited to providing traditional services such ernment entities such as the Ministry of Communications and
as voice communications and internet; its role has expanded to Information Technology to address data science challenges. stc
include enabling digital transformation by launching services has participated in supporting and sponsoring the event by pro-
associated with 5G technologies, the Internet of Things, cloud viding guides, and evaluating the work presented by participants
computing, digital payments, content management and artificial (about 100 trainees at the Saudi Digital Academy). stc has also
intelligence. This came during his participation in a panel session participated in the traffic challenge “.

stc Selects Matrixx Software, Celfocus and STC Solutions to Power Jawwy
Digital-First Mobile Brand

Saudi Telecom Company (stc) is partnering ing the Jawwy offerings to keep pace with industry analyst firm IDC. STCS is reshap-
with Matrixx Software to drive continued their mobile-savvy customers. Matrixx has ing the IT landscape in Saudi Arabia by
growth for its Jawwy brand. STC Solutions proven success in bringing customers into helping organizations from all industries to
is the prime contractor for this project production quickly and cost-effectively, realize their potential. Designed and built
and system integrator (SI) Celfocus has thereby enabling providers to launch tai- for the modern era, the multi-patented,
been selected for delivery. As a digital-first lored products and services. STC Solutions award-winning Matrixx Digital Commerce
solution, Jawwy aims to deliver a rich cus- (STCS) will be leading the engagement by Platform enables a digital-first reinvention
tomer experience to consumers, anchored overseeing all phases of this digital trans- of Telco. Harnessing a cloud native archi-
on a future-ready 5G digital stack capable formation project and ensuring its suc- tecture, it allows operators to scale a new
of powering digital customer engagement cess. STCS’s unique values and strong generation of services quickly and effec-
at scale. By deploying the Matrixx Digital commitment will enable Jawwy to improve tively while ensuring the high availability
Commerce platform, Jawwy will be able its operational performance, better serve of distributed systems. Built to scale for
to digitalize customer engagement, sim- its customers, and explore avenues for digital, 5G and Internet of Things (IoT) ser-
plify customer journeys and provide bet- growth in the telecom and other industries. vices, the Matrixx Digital Commerce Plat-
ter and more comprehensive experiences. STCS is the KSA IT services market leader form provides operators the agility and
STC recognised the importance of evolv- for four consecutive years, as per the elasticity needed to compete and win now

18 FEBRUARY 2020