Page 97 - SAMENA Trends - August 2020

ARTICLE SAMENA TRENDS

PRODUCT COMPONENTS

CROSS-TOUCHPOINT ACTIVITY PERSONALIZED ENGAGEMENT MULTI-PLAY AND CUSTOMIZABLE OFFERS
Create a consistent experience across One customer = one identity. Combine physical and digital products to
all sales channels. Understand customer A consolidated customer view merges form bundles, promotions and multi-play
activities across all touchpoints. customer account data and service offers. Create deals based on customer
subscriptions into a single view. segments, value, brand and channel.

REAL-TIME CPQ PERSISTENT SHOPPING CART CONFIGURABLE ORDER CAPTURE
Customers can configure multi-play Customers can finalize transactions Adapt the checkout process depending on
products and obtain a quote in real-time. at their convenience. Sales agents customer data and shopping cart. Capture
Purchase is encouraged via sales hints identify and pursue customers who have and validate data in real-time with pre-
based on the customer’s discovery and abandoned a shopping cart. defined options.
purchase activities.

The headless design of the BlueMarble Commerce™ compo-
nents supports the easy implementation of an omni-channel
customer experience across digital and assisted customer
touchpoints. BlueMarble Commerce™ APIs are aligned with

the TMForum Open-API specification, with compatible ex-
tensions where required to support real-life deployments.

PRODUCT CATALOG SHOPPING CART BUSINESS SERVICES
The Product Catalog converges customer Configure, Price, Quote (CPQ) is helping All BlueMarble business services provide
and product data automatically in near to define the price of products in a pre-built UI components and complete
real-time to provide a single customer quick changing market. It is giving the functional components that enable fast
view and actionable business analytics. opportunity to increase the deal size creation of new user-facing applications.
Converged data is easy to maintain via cross-selling and upselling as well For standard use cases, like retail or call
and supports the creation of multi-play as closing deals quicker. Rule-driven center, BlueMarble provides complete
bundles that combine traditional and logic and context-aware features allows business applications that enable a
digital products from different IT stacks. customers to create personalized multi- consistent, optimized user experience
This allows you to quickly launch new play products, in addition to suggesting within a single workflow.
propositions targeting specific consumers. up-sell and cross-sell possibilities.

97 AUGUST 2020