Page 96 - SAMENA Trends - August 2020

ARTICLE SAMENA TRENDS

BLUEMARBLE COMMERCE™

A CLOUD-NATIVE, MICROSERVICES integrate microservices architecture.
-BASED SOLUTION WHICH EMPOWERS It contains all the specifics required to HIGHLIGHTS
A TRUE OMNI-CHANNEL CUSTOMER support leading communication service FAST
EXPERIENCE. IT UNITES MULTIPLE LINES providers and provides a low-code, easy Easy-to-deploy and integrate with
OF BUSINESS AND INTEGRATES EASILY to configure solution that enables rapid existing BSS/OSS and IT stacks, with
WITH EXISTING IT BACKEND SYSTEMS product and proposition launches and the a range of out of the box sales and
BlueMarble – Tech Mahindra’s digital ability to address customer requirements delivery workflows.
transformation accelerator – a micro in a dynamic environment.
services based framework with REAL-TIME
productized business services focusing on With the Customer 360-View customer Get real-time analytics on orders,
the transformation of existing IT systems account data and service subscriptions transactions, and product sales across
and towards a digital customer experience. will be merged into a single view. The channels, and customer journeys.
It is based on a consistent, cloud-native, Shopping Cart is the essential component
containerized deployment and runtime of the sales customer journey, supporting CUSTOMIZABLE
environment, with integrated support for real-time rules evaluation and charge Process workflows and intuitive user
a complete CI/CD pipeline. It supports the calculation. Shopping Carts are persisted interfaces can be tailored to your
consistent development, deployment of to support cross-channel customer operational requirements.
micro services. journey. Finally, the configurable Checkout
not only decreases the average handling SCALABLE
We simplify the selling of complex time, it also lowers the order fallout due to As traffic and customer flow increases,
products and enable our clients to provide immediate data validation. BlueMarble adjusts to meet the
a consistent, personalized & contextually demand.
relevant experience across all customer We simplify the selling
touch points. We also help clients SECURE
transform sales and delivery process from of complex products and Proven and reliable authentication and
an IT driven process to a customer-centric enable our clients to provide authorization features protect against
experience. a consistent, personalized data breach and loss.

BUSINESS BENEFITS & contextually relevant The headless design of the BlueMarble
In several Tier 1 client deployments experience across all Commerce™ components supports the
BlueMarble Commerce™ supports easy implementation of an omni-channel
business across all lines of business, customer touch points. We customer experience across digital
fixed, mobile, cable and services and also help clients transform and assisted customer touchpoints.
across assisted channels, retail and call sales and delivery process BlueMarble Commerce™ APIs are aligned
center and digital channels, web shop and with the TMForum Open-API specification,
application, consistently. from an IT driven process with compatible extensions where required
to a customer-centric to support real-life deployments.
Components are developed using a
modern, flexible, adaptable and easy to experience.

96 AUGUST 2020