Page 65 - SAMENA Trends - April-May 2021

ARTICLE SAMENA TRENDS

reduction strategies and network evolution, it created a their needs, Omantel creates value-based
Omantel’s success: Oman has faced multidimensional digital ecosystem and solutions. To meet the Government of
several emergencies resulting mainly from is a partner of choice for businesses and Oman’s goals, Omantel offers network
cyclones, which had the risk of throwing international carriers. coverage and quality, digital inclusion, new
communication out of gear. Omantel’s products and services, ICT infrastructure
national emergency telecommunication Its revolutionary pilot projects showcasing investment, privacy, data security,
preparedness action plan has ensured the versatility of 5G are delivering excellent governance, and regulatory compliance
uninterrupted services even in the toughest results in several sectors. It has stepped solutions. Its role has expanded multi-
of situations in the past, and currently in up to fill the gaps in learning, healthcare, fold in the wake of the pandemic, with
the face of the pandemic. customer satisfaction, COVID-19 protocols demand for new services, which have
with AI and the Internet of Things “IoT”. been successfully met. , Omantel brings
Target 4.1 (Innovation): By 2023, all With the power of 5G in its hands, it is competitive pricing, new products
countries should have policies/strategies ready to implement frontier technologies and services, market leadership, and
fostering telecommunication/ICT-centric to make processes simpler life easier. operational excellence to shareholders.
innovation Omantel’s most important stakeholders,
Omantel’s success: Fostering a culture of Target 5.1 (Partnership): By 2023, its customers, benefit from the company’s
innovation is embedded in every policy, increased effective partnerships with excellent service, unmatched coverage,
strategy, or service Omantel rolls out. stakeholders and cooperation with pocket-friendly bundles, privacy and
Omantel is playing a silent part in creating other organization and entities in the much more. Its telecom affiliates benefit
an entire generation of innovative minds, telecommunication/ICT environment from great supply chain management and
which will be the flag bearers to the Omantel’s success: The need for prudent ICT infrastructure investment. The
generations that follow. Omantel has, since partnerships among different stakeholders Company’s employees are at the core of its
its inception, collaborating with the best in has been recognized in Millennium operations, driving its success. Omantel
the industry for its growth and also with Development Goals and Sustainable gives back to them through training, health
inspirers in academia, youth, business and Development Goals (SDGs). Omantel has and safety measures, and engagement
governance to offer tech-based support as been enhancing cooperation between activities, thus encouraging a learning,
well as funding that will result in a digitally- governments, business communities, UN development and growth culture. Omantel
driven and knowledge-based society that bodies, civil society and other stakeholders invests in community initiatives in ways
optimally harnesses the power of ICT in these challenging times. that promote growth and foster a digital
and creates opportunities for accelerated culture.
growth. It has been empowering students, Omantel’s stakeholders include customers,
corporates, SMEs by sharing its skill and industry peers, regulators, and employees, Overall, Omantel’s goals are in sync with
resources. Enabling efficient infrastructure and the community. By understanding those of ITU as it works tirelessly and
efficiently in reinforcing the capabilities of
digital strategies and other technology-
driven initiatives. It has been capitalizing
on every opportunity the Fourth Industrial
Revolution offers and facing every
challenge while ensuring a smooth digital
transformation with minimal disruption.
As an enabler, Oman has the means to
achieve Oman’s digital aspirations with
key elements like skill, infrastructure, and
market leadership to aid this task. Thus,
with pride, Omantel wears the title of an
innovative enabler, a strategic leader in ICT.

65 APRIL-MAY 2021