Page 33 - SAMENA Trends - April-May 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Orange Jordan Affirms on its Interest in the E-Gaming Industry

CEO of Orange Jordan, Thierry Marigny, supports e-gaming in Jordan. Orange any lag while playing. Orange Jordan
affirmed on the importance of the Jordan is keen to include e-gaming within offers all mobile networks subscribers an
e-gaming industry in the Kingdom, with its comprehensive solutions, especially opportunity to buy e-vouchers to enrich
e-games developers determination to with YO platform, making its as integral the gaming experience, through Orange
develop their products continuously and in part of the mobile offers, such as the Money e-wallet, in addition to offering
a speedy manner on a global level, during a partnership with Playwing to offer games everything new to Jordanian professional
roundtable held by the company to support without ads Or purchase transactions and armature players, to remain the leader
the leadership of this important sector with inside the games, in addition to added in international developments and users’
the presence of media representatives, benefits, high speed internet to avoid requirements.
social media influencers and professional
local gamers. Marigny added that the
company realized the importance of
e-games, as its one of the vital digital fields,
noting that Orange Jordan took many steps
to enhance its position in this field, whereas
35% of Jordanians play e-games. Marigny
discussed Orange Jordan’s efforts as a
responsible digital leader to develop the
e-gaming industry, by supporting talented
youth by establishing Orange Gaming Hub,
a series of activations in partnership with
FATE E-sports, and the recent partnership
with Subspace that aims to offer the best
connectivity for the gamers on the Middle
East server to enhance their experience,
noting that Orange’s strong infrastructure

Zain Leverages Its Unmatched MENA Footprint to
Relaunch Its International Wholesale Business

Zain Group, a leading telecom innovator company requirements as well as for other During his fireside conversation at
in seven markets in the Middle East and international carriers having requirements Capacity Middle East, Kamil Hilali
Africa recently participated in the virtual within Zain’s footprint. The aim of Zain commented, “Wholesale, and wholesale
Capacity Middle East 2021 conference, Global Services is to become a truly consolidation, offer a fantastic opportunity
where Kamil Hilali, the company’s Chief regional carrier and open up new revenue to face what has historically been a
Strategy Officer and the newly appointed streams for the Group through local, declining legacy business, and breath
CEO of Zain Global Services (Wholesale), regional, and international activities. To new, profitable life into it. Any telecom
announced a significant restructuring and this goal, the company has revamped its group willing to prepare for the future has
new strategy of Zain Group’s wholesale strategy and vision to create value for to overcome underlying infrastructure
division, an essential part of Zain’s ‘4Sight’ Zain operating companies by achieving challenges in order to become global in
strategy. Hilali was the subject of an efficiencies on their cost base. Zain’s nature and establish vibrant international
engaging fireside discussion during the scale and aggregated demand is also set infrastructure that blends connectivity with
conference whereby he elaborated on Zain to allow the business to invest in new computing power.” Hilali continued, “Zain
Group's new wholesale business vision assets and better leverage existing ones Global Services can be the perfect partner
and its enormous potential. Zain Global across its operating footprint. Looking to any business seeking connectivity or a
Services consolidates and manages the to transform to become a truly regional presence in the Middle East. In the coming
capacity, voice and roaming businesses carrier and open up new revenue streams, months, we look forward to announcing
across Zain operating companies and Zain Global Services stands ready to work our participation in some exciting global
will ultimately evolve to become the with regional and international partners projects that will define the entity’s new
single interface for all Zain operating to identify and create new opportunities. business paradigm which integrates a

33 APRIL-MAY 2021