Page 32 - SAMENA Trends - April-May 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Orange Jordan Launches the Purpose Campaign

As part of Orange Group's direction, Orange found that it is important to focus on two energy sources, which is proved by its
Jordan launched the Purpose campaign on major commitments: digital inclusion massive solar farm project covering
its social media platform to raise awareness and preserving the environment. As the 65% of the company's electrical energy
about its goal to enable everyone to access Kingdom's digital partner, Orange Jordan needs and reducing carbon emissions
a responsible digital world, by providing will continue working on enhancing digital by 45 kilotons since 2018, as part of the
various digital services designed to be inclusion; by ensuring that digital services Group's commitment to reduce the carbon
used responsibly and comprehensively and products are available across the emissions resulting from its operations by
with all requirements and aspirations. The Kingdom and enabling everyone to benefit 30% by the end of 2025. Orange Jordan
company will work to adopt this goal in its from digitalization. Due to the current affirmed that this campaign embodies the
strategy, internal regulations, activities, crisis; the company strengthens its values of transparency, attention and focus
and social responsibility programs. Given efforts in bridging the digital gap between on results and excellence, which are part of
the influence of Orange as a leading individuals and sectors easily and safely, the values that Orange adopts as a global
and responsible digital provider in the especially with the need to maintain company working in a local spirit, pointing
lives of individuals and institutions, the social distance. In addition to the social to its keenness to express and raise
company relied in formulating its goal commitment, Orange Jordan is making awareness of what is the Purpose that
on the visions and opinions expressed efforts to confront climate changes and everyone participated in for a responsible
by customers, employees, partners, protect the environment, by increasing digital world.
shareholders and all stakeholders. It was reliance on clean and sustainable

Orange Jordan Launches SOS Emergency Button

Orange Jordan recently launched the SOS
emergency button as part of the Smart Life
solutions, which are in line with the recent
home technologies, giving users peace
and the ability to check on their loved ones,
stemming from the company's continuous
efforts to enhance the diverse services.
The emergency SOS button from Orange
Jordan gives individuals the chance to
keep themselves safe by installing it, as
its connected with the Smart Life app
that will inform users once pressed. The
button always has several usages due to
its effectiveness and being easy to control
with flexibility, to check on elderly and
children, with its all-time connectivity, light the smart plug that allows users to save noticeably in demand due to life changes,
weight and easy to wear. Orange Jordan energy usage and monitor it remotely, and enhancing these services are part of its
seeks continuously to enrich the Smart enabling users from the advanced digital role as the Kingdom's responsible digital
Life platform, being the first provider in the solutions that fit their aspirations and leader. She also noted that the Smart Life
Kingdom and the first from Orange Global needs. Chief Consumer Market Officer at solutions are supported with Orange's
Group to launch these supported solutions Orange Jordan, Naila Al Dawoud, stressed strong network and its fast internet, as
with high quality and speed internet, in that this addition embodies the company's it remains the exclusive provider of the
comprehensive monthly offers starting commitment towards developing and 4G+ and highest reach of Fiber networks,
from JD 3.28 for the Smart Life solutions, updating the offers and services in line with ensuring its effectiveness and reliability for
and JD 0.42 for the devices. Smart Life the international developments and users' users who seek to depend on it to protect
offers indoor home cameras, electronic different needs and requirements, noting their loved ones with convenience and
alarm systems for doors & windows, and that the solutions that ensure safety are ease.

32 APRIL-MAY 2021