Page 66 - SAMENA Trends - September 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Matrix™ assessment as a result of good all- services successfully through scale, Group, Software accounted for nearly one-
round performance through the year and scope, enabling capabilities and delivery third of the global engineering research
concerted efforts in further strengthening footprint; expertise in, and driving focus on and development spend by businesses
capabilities in software product technologies of the future, investments in in 2018 and it has been the fastest
engineering. The company has invested in strategic platforms; customized industry growing segment over the last three
emerging themes such as microservices, specific solutions and advisory role in years. The global outsourcing market
user interface/ user experience, cloud a customer’s digital transformation for Software Product Engineering stood
enablement and management, and journey. Karthikeyan Natarajan, Global at US$11.2 billion in 2018, witnessing
Artificial Intelligence/ Machine Learning Head, Engineering, Internet of Things a Year on Year (YoY) growth of 20.4%.
in the form of IP assets and frameworks. and Enterprise Mobility, Tech Mahindra, Tech Mahindra’s Integrated Engineering
Tech Mahindra’s willingness to engage via said, “As part of the TechMNxt charter, Solutions (IES) delivers solutions enabling
innovative commercial models, partnering Tech Mahindra is focused on leveraging “Digital Engineering Enterprise” across
in ideation, and its ability to accelerate next generation technologies to deliver Aerospace and Defense, Automotive,
time to market are well appreciated by enhanced experience to customers globally Industrial, Telecom, Hi-Tech, Healthcare,
customers.” Tech Mahindra was evaluated through our next gen software and digital Transportation and ISVs. With 50+
across a range of parameters such as engineering practices. This recognition is exclusive engineering development
“vision & capability” and “market impact” a testimony of our continued investments centers supporting new program launches
including services, products, solutions and in building IP (Internet Protocol), software and 120+ marquee global customers, Tech
locations. It was positioned as a ‘Leader’ platform and automation solutions, Mahindra IES is an established leader for
based on - top quartile performance enabling our customers to be agile, Engineering Services in the industry.
across market success; delivery capability intelligent and cognitive.” According
captured through ability to deliver to the PEAK Matrix report from Everest

Tech Mahindra to set Up Media Innovation Lab in Manchester

of our TechMNxt charter, Tech Mahindra is
leveraging next generation technologies
to drive innovation to deliver enhanced
experience to customers globally. We
already have a Makers Lab in Manchester
that focuses on innovation to solve real
business problems, the media innovation
lab is a continuation of our journey towards
creating future ready solutions.” Tech
Mahindra has already built cutting-edge
solutions for media customers globally
using AWS. For instance, the Telco Media
Convergence solution provides a hyper-
converged experience to telco customers
by allowing them to access content of their
Tech Mahindra Ltd. a leading provider media customers in Manchester Media choice with the utmost ease. Further, Tech
of digital transformation, consulting and City and nearby regions. The lab will help Mahindra has also built a product SPOTON
business reengineering services and in delivering qualitative content to end to automate 80-85% of the manual work
solutions, announced today the setting up customers quickly and monetize the value required to quality check audio, video, and
of a media innovation lab in Manchester, of content faster. The lab will focus on issues on compliance, and to reduce the
United Kingdom, to develop next future business models and underlying use time to air for content. Additionally, Tech
generation solutions. The announcement cases focusing on millennial, Gen Z and Gen Mahindra has also built a Blockchain-
was made on back of IBC 2019 X. Vikram Nair, President, EMEA Business, based Digital Content Track and Trace
(International Broadcasting Convention) Tech Mahindra, said, “The media and solution that helps in tracking content
held at Amsterdam RAI Fairground. The entertainment industry is transforming at a distribution, revenue, and contracts
media innovation lab in Manchester will rapid pace, and as a digital transformation efficiently.
leverage Amazon Web Services (AWS) partner, we need to be participative in that
offerings and fuel co-innovation, targeting change to drive maximum growth. As part

66 SEPTEMBER 2019