Page 42 - SAMENA Trends - September 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

AsiaHawala has facilitated financial aid of millions.”AsiaHawala is powered by acquire new customers, create long-term
disbursement to over 200,000 households Comviva’s mobiquity® platform. It delivers loyalty with existing ones, and seize new
covering approximately 1 million internally a host of digital financial services that revenue opportunities to increase their
displaced people and refugees. On the other transforms the way consumers save, footprint in the market. The platform
hand, it has enabled Iraqi youth (millennial borrow, transfer and pay. It is designed empowers financial service providers to be
and Gen-Z consumers) to top-up internet, to seamlessly integrate consumer touch agile in their markets, with complete focus
shop online and purchase e-vouchers, and points with a wide ecosystem of banks, on the customers. mobiquity® has clocked
experience the digital revolution just like billers, merchants and third-party payment over 70 deployments in more than 50
their peers in other countries. AsiaHawala systems, creating a convergence powered countries. It serves 110 million customers
is leveraging technology to enable digital by interoperability. Apart from delivering globally and processes more than 6.5
payments and eventually helping to rebuild convenience to consumers, the solution billion transactions every year amounting
Iraq.” Ramy Moselhy, Vice President and enables financial service providers to to over $130 billion annually.
Head of MENA region at Comviva said,
“We are glad that we are playing a part
in AsiaHawala’s digital transformation
journey, which is providing peace and
convenience to millions of people through
safe and secure mobile money services,
anytime and anywhere. These awards
also validate our ability to innovate
and rise to the occasion in challenging
conditions in any part of the world. We
believe that the intersection of business
and technology opens new opportunities
for digital transformation, while doing
social good. We are very pleased that our
mobiquity® Money is leading the way in
digitizing societies and impacting lives

inwi Launches Mobile Money Service ‘inwi Money’ Powered by Comviva’s
mobiquity® Money Platform

through “inwi money” mobile application As it did in various countries, mobile
or USSD menu. The service is available in money service aimed at simplifying and
French and Arabic languages. It facilitates enhancing lives of millions of Moroccans
multiple levels of registrations ranging by providing them easy, fast and more
from self-registration to agents supported convenient digital financial services”. “By
registration. “inwi money” customers digitizing money transfers and payments
can send money to other “inwi money” we participate to accelerate financial
customers instantly anytime anywhere. inclusion and to contribute towards the
The service also allows customers to economic development of the country”
request money from other “inwi Money” said Ghassane El Machrafi, Chairman
inwi, Moroccan telecom operator known customers. Customers can also recharge of “inwi money”. Ramy Moselhy, Vice
for its digital innovations, has recently their own or other people’s mobile President and Head of MENA region at
launched its mobile money service subscription using the app. Moreover, the Comviva, said, “Mobile phones today are
“inwi money”. The service works on contract customers can pay their mobile not just communication devices; they
Comviva’s mobiquity® Money, one of the subscription bill from comfort of their have become a holistic channel for digital
world’s largest mobile money platform. home or office. The operator will also allow lifestyle. Comviva is making this reality
The service offers consumers a quick, merchants to collect payments using “inwi through its mobiquity® Money platform
convenient and secure way to perform money”. To pay merchant customers need that enables service providers to provide
multiple financial transactions such as to enter merchant’s mobile number or digital financial services to consumers
person-to-person money transfer, airtime scan a QR Code. Nicolas Levi, CEO of “inwi through mobile phones. In Morocco, we
purchase, bill payments and merchant money” said, “We are delighted to offer are carrying forward this revolution with
payments. Customers can access the “inwi money” service which is powered by inwi through its mobile money service that
service using any type of mobile phone Comviva’s mobiquity® Money platform. delivers a seamless and secure financial

42 SEPTEMBER 2019