Page 30 - SAMENA Trends - September 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

VIVA Changes Its Network Name to ‘SABAH AL

INSANYA’

VIVA, Kuwait’s fastest-growing and most developed telecom
operator, changed its network name to ‘SABAH AL INSANYA’, in
line with the fifth anniversary of the UN honoring of HH the Amir
Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah as a ‘Humanitarian
Leader’ and of Kuwait as a ‘Humanitarian Center’. This change
came as a gesture from VIVA in recognition of the Amir’s historical
achievement, and runs along the lines of the celebration of the
Kuwaiti people of this well-deserved international crowning of
Kuwait’s long history of humanitarian and charitable initiatives
spanning throughout decades. The employees of VIVA engaged
emotionally with great pride during this day with their customers
to emphasize the patriotic spirit amid the Kuwaiti people and
expressed full gratitude to HH the Amir of Kuwait who has spared
no efforts and has played exemplary humanitarian role in different
countries in the world. In addition, the employees of VIVA pray to
Allah the Almighty to grant the Amir with good health.

VIVA Kuwait Renews Multi-Year Contract for Revenue Assurance and Fraud
Management with Subex

Subex, a leading telecom solutions new revenue streams are expected to open with our priorities of assuring business
provider announced that it has been up for the operator, which need advanced in a digital world, resulting in a perfect
awarded a three-year contract from capabilities for Business Assurance, Fraud synergy. We look forward to the next
VIVA, Kuwait’s fastest-growing and and Security. Subex being a leader in the phase of this partnership,” said Sai Devata,
most developed telecom operator, to space, and now pioneering the concept Finance Controller, VIVA Kuwait. “VIVA
provide its ROC Revenue Assurance and of Digital Trust, will continue to deliver Kuwait is seen as an innovator in a highly
ROC Fraud Management solutions on a value to VIVA Kuwait. “We have now been competitive market and is extremely
Managed Services model. This marks working with Subex for nearly a decade, good at leveraging technology to drive
the renewal of the earlier contract that and have seen sustained value in the significant business value. To be awarded
both companies had for the provision relationship. We achieved a great degree the contract extension is an endorsement
of Business Assurance and Fraud of process automation and efficiency of our ability to secure VIVA’s business
Management solutions. VIVA is part of the through our engagement with Subex, innovation initiatives using a combination
STC group, the world-class digital leader and we are keen to carry forward the of our Technology and domain expertise.
in the Middle East and South Africa, and collective momentum gathered. With their With VIVA’s plans for 5G roll out, the
has rapidly established itself in the market reinvigorated suite of solutions infused next phase of the journey is expected
through its customer and employee- with AI/ML, we see great possibilities in to be further exciting and will have us
centric approach. The engagement is the future with this partnership. Subex’s collaborate closely. We immensely value
aimed at helping VIVA Kuwait accelerate vast experience in the Business Assurance our partnership with VIVA and are confident
their drive towards digitalization across and Fraud Management space coupled of our ability to deliver value,” said Shankar
different verticals, and to support them in with their great track record with us led Roddam, Chief Operating Officer, Subex.
various innovations including 5G and IoT. to us extending this contract. Also, their
With VIVA Kuwait focusing heavily on 5G, renewed focus on Digital Trust aligns

30 SEPTEMBER 2019