Page 90 - SAMENA Trends - September-October 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Sarsabz Pakistan Mobile App Claims Fastest Growth Within the Agri-Sector

Being near to completing one year since its launch, the ‘Sarsabz 4R rule – right source, right rate, right time, right place, requesting
Pakistan’ mobile app has garnered immense popularity and general advisory and free soil and water testing visits by qualified
attention amongst the Pakistani farmers' community. The app Fatima Group agronomists to maximize crop yield through
recently marked a record number of more than one hundred effective use of fertilizer. At the same time, the information update
thousand downloads in a short time span of ten months, making features of the app also assist the farmers through crucial weather
it the country’s fastest-growing mobile app within the agriculture updates and forecasts for timely planning and application of
sector and the top-rated educational app on Google Playstore. farm inputs, ensuring easy accessibility to fertilizer at company
The Sarsabz Pakistan app caters to multiple needs of the rates through a comprehensive list of nationwide Sarsabz
farming community, providing them with timely farm advisory dealers along with their contact and location details, updates on
and information updates to help maximize their crop yield and current commodity market rates, and latest news bites related
productivity. The advisory support features of the app include crop to the agriculture sector. While expressing her views about this
planning support to manage multiple farms and crops in a given platform, Rabel Sadozai, Director of Marketing and Sales at Fatima
season with step-by-step alerts on crop management, a calculator Fertilizer said, “The Sarsabz Pakistan app is completely free for
tool for planning precise application of fertilizer according to the farmers to use and benefit from its information and advisory-
based features. It serves as a convincing prologue to the fact that
digital transformation of Pakistan’s agriculture sector is the only
way to realize its utmost potential so that it can play a pivotal role
in reviving our over-stressed economy.” Speaking further about
the app’s future improvements, Rabel said, “We plan to further
enhance this app by allowing farmers to avail quick micro loans
and lease farm machinery on easy terms, so they can procure and
manage essential farm inputs in a timely and convenient manner.”
Pakistan’s agriculture sector is transforming at a snail's pace
towards modernization. However, the success of platforms like
the Sarsabz Pakistan app indicates a dire demand for Pakistani
farmers to modernize their farming practices through the use of
technology and achieve maximum possible growth and efficiency.

Tunisia Ranks Fourth in Africa in E-Government Development Index

Tunisia has moved up three spots to 88th
out of 193 countries with in the latest glob-
al ranking of the United Nations E-Govern-
ment Development Index (EGDI). Tunisia,
which scored 0.6530 in this edition, com-
pared with 0.6526 in the previous one, is
fourth in Africa, through the development
of digital administration. The EGDI is pub-
lished every two years by the United Na-
tions Department of Economic and Social
Affairs (UN DESA). It is an indicator based
on indices of e-services, telecommunica-
tions and human capital. The South African
government’s performance in developing
e-government places the emerging country
at the top of the list on the African conti-
nent. South Africa moves up to 65th in the
world with a score of 0.7357. Mauritius rocco (101st) with a score of 0.5915. Then are among the top 100 countries in terms
is in second place by ranking 75th in the come Egypt (103rd), Ghana (106th) and of EGDI in the last two publications of the
world and manages to improve its score to Cape Verde (110th). Algeria ranks 112th in United Nations Department of Economic
0.7201. Third on the continent, Seychelles the world and 9th in Africa. Kenya (113th) and Social Affairs. They are Tunisia, Mauri-
is 85th with a score of 0.6793. Tunisia is closes the African TOP 10. The report tius, Seychelles and South Africa.
fourth on the African scale, followed by Mo- points out that only four African countries

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