Page 85 - SAMENA Trends - September-October 2022

ARTICLE SAMENA TRENDS

Today, we can see that 5G deployment targeted marketing, Cloud Talk, end-to-end enterprises as we work towards a smarter,
is accelerating the UAE’s digital managed digital signage solutions, pavilion safer and more sustainable world. 5G
transformation boosting the country’s analytics and more. will evolve to become the fulcrum which
reputation as the Middle East technology delicately holds the possibilities to drive
and digitalisation hub. We are proud to With the unprecedented level of 5G speed optimal operations of various sectors and
have been instrumental in maintaining the using mid-band spectrum – a median industries such as smart and sustainable
UAE’s network leadership with one of the download speed of 1.1 Gbps over six cities, retail, fintech, Industry 4.0, oil and
fastest and most advanced networks in the months – we were able to harness the gas, utilities, manufacturing, logistics,
world as well as its global FTTH penetration power of next-generation technology and healthcare, eGovernment and defence.
leadership. networks. We are proud that we provided
Expo 2020 Dubai with the fastest speed Building on our 5G advanced capabilities,
5G makes phenomenal visitor experiences on record anywhere in the world and were I foresee that we will continue to enable
possible at Expo 2020 Dubai, the fastest instrumental in powering the expo’s ranking emerging use-cases and applications
5G event on Earth as the fastest event on earth. over secured 5G slices spanning from
5G is not about bringing yet another piece interactive cloud gaming for entertainment
of technology to the table. The core reason In fact, the 5G network performance at to mission-critical communications
for implementing 5G revolves around Expo 2020 Dubai has far superseded all across the country. Such an expansive 5G
changing lives, and we have already seen mega global events from the 2022 Super portfolio will focus on the strengthening
how 5G has revolutionised industries Bowl to MWC Barcelona 2022 and the of immersive customer experiences and
and sectors, offering enterprises the Summer Games in Tokyo, 2021. will include Augmented Reality (AR) and
opportunity to hyperscale and expand to Mixed Reality (MR), as well as supporting
new geographies. 5G as the ultimate enabler for digital massive communications for broadband
transformation IoT applications. We will also see the rapid
With the unprecedented level of 5G speed, 5G networks can deliver the level of development of fully automated industries
we were able to harness the power of next- performance needed for an increasingly equipped with 5G robotics, leading to
generation technology and networks to connected society. Let’s think back to when autonomous driving both on the ground and
provide excellent coverage with optimal we used 4G mobile networking. We were in the air. I have no doubt that 5G along with
performance to Expo 2020 Dubai.
Through 5G, international participants at the 192 country
Implementing cutting edge digital services pavilions were able to tap seamlessly into e&’s cloud
across a 483-hectare site required a highly
resilient 5G, WiFi and fixed network with technologies, Big Data, AI and Machine Learning solutions
cutting edge digital services. To ensure as well as our digital applications such as targeted
that visitors could enjoy spectacular
experiences at Expo 2020 Dubai, it was marketing, Cloud Talk, end-to-end managed digital signage
imperative to implement the 5G network solutions, pavilion analytics and more.
that allowed us to run flawless digital and
telecom operations, host superior data faced with the limitations of watching top- ever-evolving AI, Big Data and blockchain
connections, as well as provide robust quality videos through our smartphones technologies, will drive our transformation
security and pavilion infrastructure. We whenever we so desired. 5G has eradicated towards achieving the country’s objectives
did this by deploying 8,500 mobile access the buffering times that were previously for a digital economy across all domains of
points, 700km of fibre optic cable, 800km experienced with 4G, as well as eliminated our smart cities.
of cabling for indoor mobile and Wi-Fi the need for telephones. In addition to
network requirements, two data centres providing low latency, higher speeds, Expo 2020 is not our first 5G mega-project,
within the site, and redundancy delivered increased bandwidth, and more efficiency, and it certainly won’t be our last. We will
as a dedicated fallback Wi-Fi network. 5G has the capacity to interconnect a range continue to bring pride to the UAE and
of devices at the same time. encapsulate the spirit of new-age technology
Through 5G, international participants at that will benefit individuals, enterprises
the 192 country pavilions were able to tap 5G is already offering endless innovative and governments. We will achieve this by
seamlessly into e&’s cloud technologies, possibilities to springboard from. It has delivering premium connectivity enabled by
Big Data, AI and Machine Learning solutions opened the doors for us to deploy end-to- a strong infrastructure through our 5G and
as well as our digital applications such as end Internet of Things (IoT) technologies to fibre optic capabilities at Etisalat UAE.

85 SEPTEMBER-OCTOBER 2022