Page 106 - SAMENA Trends - September-October 2022

ARTICLE SAMENA TRENDS

ARTICLE

How to Unlock the B2B Growth

The increasingly tough competition in a saturated B2C market
and the impact of OTT services have put CSPs’ growth strategies
under pressure. To create and capture new revenue streams,
telecom operators are steadily shifting focus from the consumer
segment to the business segment by creating enterprise-centric
service portfolios. According to TM Forum, modern CSPs receive
about 90% of their revenue from B2C, but in the next 5-10 years,
more than 75% expect to get nearly half of their revenue from B2B.
Moreover, B2B is an immense opportunity in the 5G era, with a
raft of digital transformation projects underway across industries.
From mission-critical network support to securing data exchange
between connected devices, 5G is expected to sustain various use
cases within the B2B market.

B2B is an immense opportunity in the 5G
era, with a raft of digital transformation
projects underway across industries.

From mission-critical network support
to securing data exchange between
connected devices, 5G is expected to
sustain various use cases within the B2B
market.

In the Middle East, Allied Market Research estimates that the value
of 5G B2B activity will reach $297 million by 2028. To fully exploit
these opportunities and monetize 5G investment, MENA telecom Hassen Hamza
leaders are investing in new capabilities, with edge computing Business Development Manager
being a priority. This trend ties in with operators’ efforts to grow Nexign
revenues beyond core telecom services. To succeed in this market,
however, it is necessary to overcome a number of challenges.

B2B Consolidation: Primary Challenges
First, many CSPs resist changing their traditional B2B business
model based on centralized control and low business agility.
Modern B2B customers have high expectations and want to get
the same experience as the B2C segment. Among other things,
they require frictionless customer services, fast responses, and
personalized offerings based on their unique needs. Besides, 5G
business clients need automated low-latency services able to
process high volumes of data without delay.

106 SEPTEMBER-OCTOBER 2022