Page 35 - SAMENA Trends - October 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

to join the most important climate in-person attendees over two weeks, Cisco ensure a successful and inclusive COP26.”
negotiations to date. We believe that it’s will be providing state-of-the-art, secure Wendy Mars, President, Cisco Europe,
on all of us to ensure that the future is networking technologies, embedded with Middle East, Africa and Russia added
inclusive,” said Fran Katsoudas, Chief powerful visibility and network intelligence “Cisco has developed the most inclusive
People, Policy & Purpose Officer, Cisco. from Cisco ThousandEyes. All networking platform for participants of meetings
“The actions that we take to protect our technology used for the event will be and events to interact, whether they are
planet today are foundational to achieving repurposed to ensure no equipment is attending in-person or virtually. We are
that mission. This is a defining moment wasted. COP President-Designate Alok extremely proud of our team and partners
for climate policy and the future of our Sharma said: “I am delighted to welcome in Europe who have been working to deliver
planet, so we are incredibly proud to be Cisco to the COP26 family as a Partner for the most secure and inclusive experience
partnering with COP26.” Legislate for the UN climate conference taking place for COP26, home to the most important
Webex, is a platform specifically designed in Glasgow. We are committed to hosting climate negotiations. Our technology and
to facilitate secure hybrid discussions a safe and secure in-person summit and innovations are a critical part of the green
for policymakers. Cisco’s partners, ITGL our work with Cisco is a vital part of this. and digital transition that will contribute to
and Davra, have developed a customized I look forward to working with Cisco and an inclusive sustainable future for all.”
version of Legislate for Webex for the all our Partners ahead of the summit as we
specific needs of COP26. Spontaneous
ad-hoc discussions can be facilitated
with secured break-out Webex sessions.
Live interpretation and closed captioning
is also available through Legislate
for Webex, supporting multilingual
participation. Webex’s state-of-the-art
security combined with Legislate for
Webex’s customizable nature makes it the
ideal platform to host the COP26 future-
defining talks. To help provide a seamless
connectivity experience for up to 25,000

Cisco Establishes Industry Trust Benchmark for Digital Transformation

Cisco published its New Trust Standard, • Transparency: Being clear about what respect to a business’ data practices.
a benchmark for assessing an data is collected and how it is used; Other key survey highlights include:
organization’s trustworthiness as they being open about incidents and issues • “Privacy Actives”: Nearly one third of
embrace digital transformation. This new as they transpire; and publicizing what consumers have taken a more active
framework raises the bar for building trust is being done to rectify. role in protecting their privacy, including
with customers as work becomes hybrid, • Certifications and regulatory com- leaving organizations over their data
more data is collected online, and cyber pliance: Demonstrating commitment practices or policies
threats increase. With supporting data to customers by earning trusted cer- • Privacy Regulations: Laws are regarded
insights from the Cisco 2021 Consumer tifications awarded by independent very positively around the world, albeit
Privacy Survey, the New Trust Standard third-party auditors. awareness remains relatively low in
establishes the following critical elements “Trust is more than a sentiment,” said many countries
needed for organizations to earn, maintain, Anthony Grieco, Cisco’s Chief Information • Protections During the Pandemic: Most
and grow customer confidence: Security Officer. “Digital businesses need people want little or no reduction in
• Zero-Trust architecture: Keeping out the ability to verify the trust and resilience privacy protections while supporting
attackers by challenging assumptions of its solutions, operations, and actions. broad public health measures
and verifying every connection, from This framework helps us understand the • Artificial Intelligence: Consumers are
every device, every time. core pillars in a process that makes trust very concerned about the use of their
• Trusted supply chain: Being aware quantifiable.” personal data in AI decision-making,
of every component, how it is In the context of today’s digital economy, and their trust is at stake
manufactured, and where it has been – these elements are critical to bolster “Privacy is a cornerstone of trust,” said
while working closely with suppliers to consumer confidence. According to the Harvey Jang, Cisco’s Chief Privacy Officer.
mitigate risk. Cisco 2021 Consumer Privacy Survey, “Transparency, clarity, and control are
• Data rights: Stay ahead of evolving which engaged 2600 respondents across integral to building and maintaining
customer expectations and government 12 countries, consumers have a clear consumer confidence.”
regulations. desire for transparency and control with

35 OCTOBER 2021