Page 78 - SAMENA Trends - October 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

TRA Launches its Digital Radio

The Telecommunications Regulatory TRA ensures to be closer to customers, most important updates to our policies,
Authority (TRA) has announced the launch and to stay in touch with them around regulations, and terms & conditions. In
of its digital radio on the Internet. TRA the clock by activating more channels the second phase of the radio, specifically
Digital Radio is an effective means by of communication. We have made great after the fourth quarter of 2019, the radio
which the public can learn about the most efforts in the development of TRA website. will have live interactive broadcast aimed
important news, reports and services of We also ensure to provide distinctive at identifying the customers’ views about
TRA, as well as latest developments of the and creative content on our social media TRA services and taking their inquiries
ICT sector. Those who wish to listen to channels. Today, we launch the online and suggestions, through the allocation
TRA radio can check the radio page on TRA radio to complement the image with the of live broadcast hours. The radio will
website. TRA digital radio is a new window voice in order to give our customers a broadcast TRA’s responses to the inquiries
through which TRA reaches its customers comprehensive idea of TRA and its key role it receives through the call center, in
to introduce its achievements and services, in regulating one of the most vital sectors addition to presenting the most important
as well as the latest developments in of our time. ” H.E. Al Mansoori emphasized smart services, tips and guidance on
the ICT sector. The radio aims to reach that the launch of TRA radio comes in dealing with the digital space provided by
a wider audience, including people of response to the needs and wishes of an specialized engineers from the Computer
determination with visual impairments. The important group of customers, the people Emergency Response Team (aeCERT)
radio can be heard worldwide around the of determination with visual disabilities, of TRA. TRA ensures to diversify and
clock. On this subject, H.E. Hamad Obaid whether they are blind or visually impaired. activate its channels of communication
Al Mansoori, TRA Director General, said: He added: “Our children, brothers and with the public. The launch of TRA digital
“In line with our wise leadership directives, sisters from people of determination may radio coincides with the launch of the TV
not be able to follow TRA news published program of the digital government, which
in newspapers, website or social media, will introduce the audience to the UAE
and hence the importance of radio, mGovernment and the services provided
which is an ideal solution for our visually by the government through all available
impaired children to follow TRA news and channels. The program will promote TRA
services, especially smart services that brand as the enabling entity of digital
they can use anywhere and anytime.” transformation in the country, in addition to
Through the radio, TRA customers can spreading awareness of TRA services and
learn about TRA news, the latest monthly mission, enhancing a culture of innovation
reports and the latest statistics in the and future shaping through interactive
ICT sector. They will also learn about the channels and programs.

UAE TRA Signs MoU with EBTIC

The Telecommunications Regulatory TRA, in line with the directives of the wise is the basis of development in various
Authority (TRA) has signed a Memorandum leadership, is keen to create partnerships fields. We have recently witnessed one of
of Understanding (MoU) with the Emirates and open channels of communication, Zayed’s sons reaching the space, as The
ICT Innovation Center (EBTIC), on the cooperation and coordination with all its UAE Space Program has been the result
sidelines of GITEX Technology Week 2019. strategic partners in the country, which of cooperation between various entities,
The MoU aims to enhance cooperation would accelerate the pace of work towards as well as the development of the UAE’s
between the two parties in the fields of achieving goals in all areas related to the telecommunications infrastructure.
research, development, innovation and Fourth Industrial Revolution, artificial Such achievements make us determined
future foresight in the UAE ICT sector, intelligence, the Internet of Things and for more accomplishments, which will
in line with the mutual interests of both big data.” H.E. Al Mansoori assured that enhance the country’s position and
parties to work towards the adoption TRA will continue its efforts as one team global competitiveness.” The MoU aims
of various technologies in ICT to drive with the federal, local and private entities, to activate the process of smart digital
innovation in the UAE. On this MoU, in line with the wise leadership directives. transformation of government entities in
H.E. Hamad Obaid Al Mansoori, TRA He added: “It is evident that teamwork the UAE, through the application of modern
Director General said: “The UAE’s goals, and coordination can deliver results that ICT technologies in their fields. The two
aspirations and future visions can only exceed expectations. We are collaborating parties will cooperate to encourage
be achieved through the cooperation of with EBTIC to work within an important and conduct scientific research and
all local, government and private entities. sector, namely the ICT sector, which development on the challenges facing the

78 OCTOBER 2019